Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

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Item Type:	Conference or Conference Paper (Speech)
Uncontrolled Keywords:	pop culture, branding, consumer behaviour, marketing communications, personal branding, nation branding, stakeholder analysis, social media
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	http://www2.gre.ac.uk/about/schools/busi...
Last Modified:	14 Oct 2016 09:26
URI:	http://gala.gre.ac.uk/id/eprint/10857

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