Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

Full text not available from this repository.

Item Type:	Article
Uncontrolled Keywords:	brands, branding, brand management, culture, consumer behaviour, consumerism, stakeholder analysis, Aristotle
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	14 Oct 2016 09:25
URI:	http://gala.gre.ac.uk/id/eprint/10557

Actions (login required)

View Item