Items where Author is "Xiang, Robert Li"
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Brazil
Cussiano Camilher Carvalho, Perola and Chowne, Peter (2009) Can a city brand change a country's image perception? An investigation into the contribution of the Sao Paulo city promotion to the 'Brand Brazil'. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, China, pp. 109-120. ISBN 978-99937-51-32-8
city and country branding
Cussiano Camilher Carvalho, Perola and Chowne, Peter (2009) Can a city brand change a country's image perception? An investigation into the contribution of the Sao Paulo city promotion to the 'Brand Brazil'. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, China, pp. 109-120. ISBN 978-99937-51-32-8
image perception
Cussiano Camilher Carvalho, Perola and Chowne, Peter (2009) Can a city brand change a country's image perception? An investigation into the contribution of the Sao Paulo city promotion to the 'Brand Brazil'. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, China, pp. 109-120. ISBN 978-99937-51-32-8
São Paulo
Cussiano Camilher Carvalho, Perola and Chowne, Peter (2009) Can a city brand change a country's image perception? An investigation into the contribution of the Sao Paulo city promotion to the 'Brand Brazil'. In: Proceedings of the 3rd International Conference on Destination Branding and Marketing. Institute for Tourism Studies, Macao, China, pp. 109-120. ISBN 978-99937-51-32-8