Article

Zhang, Yakun ORCID: 0000-0002-5336-7717 , Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X and Parker, Brianna (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications. ISSN 1352-7266 (Print), 1466-4445 (Online) (doi:https://doi.org/10.1080/13527266.2023.2246036)