Article

Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Restuccia, Mariachiara, Lee, Zoe and Nguyen, Phong (2022) B2B brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108 (1). pp. 237-250. ISSN 0019-8501 (Print), 1873-2062 (Online) (doi:https://doi.org/10.1016/j.indmarman.2022.12.003)

Book Section

Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2024) Digital strategies for aiding ease of decision-making in services sector. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Ambika, Anupama, (eds.) Customer-Centric Support Services: The Next Frontier for Competitive Advantage in the Digital Era. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland. ISBN 978-3031370960

Nguyen, Phong and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2023) Artificial Intelligence for seamless experience across channels. In: Sheth, Jagdish N., Jain, Varsha, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Ambika, Anupama, (eds.) Artificial Intelligence in Customer Service: Next Frontier to Personalized Engagement. Palgrave Macmillan - Springer International Publishing, Cham, Switzerland, pp. 181-203. ISBN 978-3031338984; 978-3031338977; 978-3031339004 (doi:https://doi.org/10.1007/978-3-031-33898-4)