Items where Author is "Fan, Ying"
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Conference or Conference Paper
Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)
Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)