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Jump to: Abbas Rattani, Benetton, culture, expression, Habib Yazdi, hijabis, hip hop, hippies, interview, Jay-Z, Jonathan Wilson, mipsters, Orientalism, sub-culture, youth | Advertising, Branding, Social Media, Marketing | Art, Graffiti, Graffiti Art, Cairo, Egypt, Modern Art, Arts, Street Art, Culture | Benetton, advertising, social media, religion, shock advertising | Branding, Brands, Brand Theory, Brand Culture, Stakeholders | Branding, Brands, Luxury Branding, Inconspicuous Consumption, Conspicuous Consumption, Consumer Behaviour, Globalisation, Class, Status, China, Jumeira Group, Shanghai Tang, Tom Ford | Bushido, Management, Japanese Management, Martial Arts, Marketing | Corporate Communications, Public Relations, Reputation Management, Leadership, Management, Branding, Personal Branding, Culture, Organisational Culture, Transactional Analysis | Cross-Cultural Experiments, Delphi Technique, Hybridization, Emic vs. Etic, Branding and Brand Management, Country of Origin Effects | 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personal branding, personal skills, employability, consumer behaviour | marketing, marketing 3.0, Philip Kotler, Hermawan Kartajaya, social media, Islamic marketing | marketing, research, publications, PhD, journals | muslim consumer behaviour, online, social media, matrimonial websites | muslim consumer behaviour, youth culture, culture theory | muslim youth culture, consumer culture theory | nation branding, Muslim consumer behaviour, Islamic finance, Islamic branding, Islamic marketing, Islamic economy, halal, web blog | nation branding, culture, multiculturalism, ethnicity, religion, change management | nation branding, urban design, consumerism, consumer behaviour, marketing communications, Muslim world, Islamic marketing | niqab, hijab, Muslim consumer behaviour, consumer culture theory, popular culture, cross-culture, web blog | pop culture, branding, consumer behaviour, marketing communications, personal branding, nation branding, stakeholder analysis, social media | public relations, Middle East, cross culture, | public relations, corporate reputation, culture, branding, leadership | public relations, cultural engineering, religion, Islam, socio-politics, stakeholder analysis | public relations, global branding, leadership, culture | public relations, global branding, nation branding, cross-cultural leadership | public relations, islamic public relations, islam, culture theory | public relations, marketing communications, nation branding, corporate communications, reputation management, employability, Kazakhstan | racism, multiculturalism, race relations, integration, cross-culture, social media, web blog | recruitment, selection, team building, skill competences, employability, personal branding, culture, cross-culture, ethnocentrism, social networks | relationship marketing, international branding, automotive manufacturing, employee relations, advertising, Middle East, religion, sports sponsorship, culture | research methods, Islamic sciences, social sciences, Muslim consumer behaviour, Islamic marketing, Islamic business | social media newsrooms, financial public relations, Web 2.0, stakeholder analysis, user generated content | sports branding, consumer behaviour, cross-culture, national identity, denationalization | sports marketing, branding and sponsorship, athlete management, video games, mixed martial arts | sports sponsorship, sports branding, sport marketing, elite athletes, sports personalities, branded individuals, brand extensions, brand life cycle, brand equity, athletic excellence, career prospects, professionalism, personal image, performance, commercial success, sporting excellence, mixed martial arts, ultimate fighting championships, alternative careers, risk, sporting failure | students, job hunting, career, employability, study, graduation, CV, resume, networking, soft skills, university education, interviews | teaching and pedagogy, Islamic studies, religious studies, theology, social sciences, business and management | transformational leadership, branding, management, globalisation, culture, organisational behaviour, football | transformational leadership, communications, cultural branding | transformational leadership, management, brand architecture | transformational leadership, management, public relations, branding, corporate communications, culture | video games, marketing communications, creativity, recruitment retention and motivation | youth culture, branded consumption, conspicuous consumption, inconspicuous consumption, consumer behaviour, consumer culture theory, brand management, social media, South East Asia
Number of items: 186.

Abbas Rattani, Benetton, culture, expression, Habib Yazdi, hijabis, hip hop, hippies, interview, Jay-Z, Jonathan Wilson, mipsters, Orientalism, sub-culture, youth

Wilson, Jonathan A.J. (2014) Hippies, Hip-hop and Mipsters – Somewhere from America. Aquila Style.

Advertising, Branding, Social Media, Marketing

Wilson, Jonathan (2015) The advertising revolution will not be televised any more. The Marketeers. pp. 115-117.

Art, Graffiti, Graffiti Art, Cairo, Egypt, Modern Art, Arts, Street Art, Culture

Wilson, Jonathan (2016) Street Artist eL Seed changes perceptions with Arabic graffiti that's optical genius. The Huffington Post.

Benetton, advertising, social media, religion, shock advertising

Wilson, Jonathan A.J. (2014) UNHATE – edgy marketing, stirring up hate, trying to grab headlines, or a viral stunt? DinarStandard.

Branding, Brands, Brand Theory, Brand Culture, Stakeholders

Wilson, Jonathan (2015) Making sense of branding - and how to make an enjoyable Brand. The Marketeers. pp. 85-89.

Branding, Brands, Luxury Branding, Inconspicuous Consumption, Conspicuous Consumption, Consumer Behaviour, Globalisation, Class, Status, China, Jumeira Group, Shanghai Tang, Tom Ford

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2015) Luxury branding below the radar. Harvard Business Review. pp. 26-27. ISSN 0017-8012

Bushido, Management, Japanese Management, Martial Arts, Marketing

Wilson, Jonathan (2015) Bushido management. The Marketeers. pp. 92-97.

Corporate Communications, Public Relations, Reputation Management, Leadership, Management, Branding, Personal Branding, Culture, Organisational Culture, Transactional Analysis

Wilson, Jonathan (2013) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: Almaty PR Experience, 6-7 Feb 2013, Almaty, Kazakhstan. (Unpublished)

Cross-Cultural Experiments, Delphi Technique, Hybridization, Emic vs. Etic, Branding and Brand Management, Country of Origin Effects

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking Culture Using Delphi. In: János, Fojitik, (ed.) Elméleti Igényességgel – A Gyakorlat Igényei Szerint… Tanulmányok Rekettye Gábor 70. Születésnapjára. Publikon Publishing, Hungary, pp. 45-66. ISBN 978-615-5457-26-5

Culture, Branding, Leadership, Islam, Muslims, Halal, National Identity, Social Media, Qualitative Research

Wilson, Jonathan A.J. (2013) Global business discourse - reflections from a cultural nomad. Journal of Emerging Economies and Islamic Research, 1 (2). ISSN 2289-2559 (Online)

Culture, Globalization, Global Economy, Global Politics, Politics, Middle East, Business Books, Asia, America, Australia, China

Wilson, Jonathan (2015) The psychology of globalization - Explained by cultural DNA. The Huffington Post.

Delphi, Delphi Method, Research Methods, Methodology, Forecasting Tools

Wilson, Jonathan (2015) Using Delphi as a research method, problem-solving technique, and forecasting tool. The Marketeers. pp. 86-90.

Fashion, Fall Fashion, Celebrity, Innovation, Entrepreneurship, Student News, Branding, Luxury Brands, UK Style, Style Voices

Wilson, Jonathan (2016) Celebs are going wild for this chic anti-paparazzi scarf. The Huffington Post.

Food, Halal, Islam, Islamophobia, Japan, Islam, Shisha, Sumo, Sumo Wrestling, Tokyo

Wilson, Jonathan (2016) Tales of Afro Sumo Sheesha Flows in Tokyo. The Huffington Post.

Global Branding, Brand rankings, Brands, Christianity, Islam, Buddhism, Hinduism, Globalisation, Brand Theory

Wilson, Jonathan (2015) Death to the Christian brand hegemony? The Marketeers. pp. 117-119.

Global Branding, East, West, Religion, Brands, Culture, Globalization, Globalisation, Islam, Buddhism, Advertising, Business

Wilson, Jonathan (2015) Brand propaganda, its religious roots, and a rise from the east? BRIC Plus.

Global Islamic Economy Summit, World Islamic Economic Forum, Dubai 2020 Expo, Islamic finance, halal, Muslim consumer behaviour, web blog

Wilson, Jonathan A.J. (2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai's halal credentials [web blog]. The Huffington Post.

Halal paradigm, Socratic Cultural Theory, Halal brands, Brand culture

Wilson, Jonathan (2016) Brand culture, halal, and the critical Islamic imperative. In: Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles, (eds.) The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, IV . Routledge, Oxford, UK, pp. 338-353. ISBN 9780415747905

Halal, Halal branding, Halal certification, Halal supply chain, Islamic Marketing, Muslim consumer behaviour, Islamic jurisprudence

Wilson, Jonathan (2012) Charting the rise of the halal market: tales from the field and looking forward. Journal of Islamic Marketing, 3 (3). ISSN 1759-0833

Halal, Islamic finance, Muslim consumer behaviour and consumption, Human resource management, faith based economics

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic finance and Halal. Zawya. pp. 1-5.

Halal, Islamic marketing, Islamic economics, Muslim consumer behaviour, branding, macromarketing

Wilson, Jonathan A.J. (2014) Being hip and Halal: more than meat and money. In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. Macromarketing Society, London, UK, p. 1008. ISSN 2168-1473 (Print), 2168-1481 (Online)

Halal, Muslim Consumer Behaviour, Customer Segmentation, Islamic Marketing, Islamic Branding, Advertising, Middle East, Southeast Asia, African American Consumers, Hispanic Consumers

Wilson, Jonathan (2010) Halal Lifestyle: Understanding Muslim Consumers. In: The Global Islamic Economy Summit 2013: Leading a New Economic Paradigm, 25-26 November, 2013, Madinat Jumeirah, Dubai, UAE.

Halal, Terrorism, Paris shootings, Islamic Extremists, Syria, Islamic State, Islam, Muslims, Radicalism, Counter Terrorism

Wilson, Jonathan (2015) They want to know if I eat halal food - Should I be worried? Huffington Post.

Halal, branding, Muslim consumer behaviour, Islam, youth culture

Wilson, Jonathan (2012) Marketing to Muslim consumers. In: 7th World Halal Forum 2012, 2-3 Apr 2012, Kuala Lumpur, Malaysia. (Unpublished)

Halal, branding, Muslim consumer behaviour, Japanese consumer behaviour, internationalisation, globalisation, operations management, food technology, supply chain management, hospitality and tourism

Wilson, Jonathan A.J. (2014) The industrialization and operationalization of Halal consumption - a management perspective. In: Gurunavi Guest Lecture on Halal and Food Technology, 23 Jun 2014, Tokyo Institute of Technology, Tokyo, Japan.

Halal, branding, Muslim consumer behaviour, food technology, globalisation, food supply chains, internationalisation, Japan

Wilson, Jonathan A.J. (2014) A culture and consumption-based global perspective on Halal offerings. In: The 2nd International Symposium on "Food Halalness - Religious Norm and Food Business: a Global Perspective", 17 Jun 2014, Kurame Hall, Tokyo Institute of Technology, Tokyo, Japan.

Halal, shari’ah, Islamic marketing, Islamic branding, Islamic economics, Islamic marcomarketing, Islamic finance, Muslim consumer behaviour, International marketing, cross-culture, brand management, ethnocentrism

Wilson, Jonathan (2014) The Halal phenomenon – an extension or a new paradigm? Social Business, 4 (3). pp. 255-271. ISSN 2044-4087 (Print), 2044-9860 (Online) (doi:https://doi.org/10.1362/204440814X14103454934294)

Indonesia, marketing, marketing communications, popular culture, cross-culture, tourism, social media, mobile, consumer behaviour

Wilson, Jonathan A.J. (2013) Fifty international experts in innovation and marketing speak to an audience of 5,000 in Indonesia. The Huffington Post.

Indonesian youth culture, branding, consumer behaviour, consumption, Islam, Muslim consumer behaviour

Wilson, Jonathan (Bilal) A.J. (2013) Emo-Indonesian youth – a new school culture of dual-cool. The Marketeers. pp. 82-87.

Insurance Marketing, Risk, Rizq, Takaful, Bank Marketing, Financial Services Marketing, Islamic Marketing, Islamic Branding, Muslim Consumer Behaviour, Halal

Wilson, Jonathan A. J. and Abdul Rahman, Zuriah (2014) Islamic perspectives on risk and insurance marketing. In: Harrison, Tina and Estelami, Hooman, (eds.) The Routledge Companion to Financial Services Marketing. Routledge Companions . Routledge, Oxford, UK, pp. 411-422. ISBN 9780415829144

Islam, Muslims, Ethics, Islamic Ethics, Islamic economics, Islamic Marketing, Halal, Islamic Branding, Muslim Consumer Behaviour

Wilson, Jonathan A. J. (2015) Brand Islam and the marketing of Muslim ethics to a global audience. In: Ali, Abbas J., (ed.) Handbook of Research on Islamic Business Ethics. Research Handbooks in Business and Management . Edward Elgar Publishing, Cheltenham, UK, pp. 143-161. ISBN 9781781009444 (doi:https://doi.org/10.4337/9781781009451)

Islam, marketing and branding courses, pedagogy, international students

Wilson, Jonathan A.J. (2010) Creating Islamic marketing and branding courses for a Muslim 'minority'. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

Islamic Economics, Muslim Markets, Islamic Marketing, Halal, Management, Strategy, Muslim World, Middle East, Dinar Standard, Thomson Reuters, Islamic Finance

Wilson, Jonathan (2014) Expert insights. Thomson Reuters.

Islamic banking and finance, Halal, World Islamic Economic Forum, WIEF, Muslim consumers, Islamic economy, ResPublica, Sukuk

Wilson, Jonathan A.J. (2014) [Blog post] Repositioning Islamic finance as a grassroots international business catalyst. ResPublica - The Disraeli Room.

Islamic banking and finance, Islamic insurance, Takaful insurance, Muamalat, branding, religion, culture, halal, Muslim consumer behaviour, Malaysia

Wilson, Jonathan A.J. (2010) The strategic brand management of identity in Islamic finance and banking. In: Islamic Banking and Finance Conference (IBAF) 2010, 13-14 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpur, Malaysia. (Unpublished)

Islamic design, Muslim culture

Wilson, Jonathan A.J. (2012) Islamic designs in the modern world. DinarStandard.

Islamic economy, Islamic finance and banking, halal, Dubai, Global Islamic Economy Summit

Wilson, Jonathan (2014) Islamic economy: leap of faith. Vision: Fresh Perspectives From Dubai, 13.

Islamic fashion, Muslim consumers, Fashion design, fashion marketing, Indonesia, Halal, Modest Fashion, London Fashion Week

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

Islamic finance and banking

Wilson, Jonathan (2013) The importance of Islamic finance in UK growth. In: All Party Parliamentary Group on Islamic Finance & Diversity in Financial Markets: Fringe Labour Conference Brighton 2013, 23 Sep 2013, Brighton, UK. (Unpublished)

Islamic finance, Halal

Wilson, Jonathan A.J. (2014) Revisiting the philosophical arguments underpinning Islamic Finance and Halal. The Thomson Reuters Knowledge Effect Blog.

Islamic finance, Halal, brands, branding, logos, branding, Islamic economics, Muslim consumer behaviour, CSR

Wilson, Jonathan A.J. (2014) Islamic economics 2.0 - Creating a Halal wealth and knowledge economy. Zawya. pp. 1-7.

Islamic finance, Islamic business, Islamic economics, Islamic marketing, Muslim world

Wilson, Jonathan (2014) Operationalisation of Islamic business. The Malaysian Reserve. p. 23.

Islamic finance, Islamic economics, financial services marketing, social media, transactional analysis

Wilson, Jonathan A.J. (2014) Case Study: Driving social media engagement in Islamic finance. Islamic Finance Development Report 2014. Harmony on the Horizon. Islamic Corporation for the Development of the Private Sector (ICD) / Thomson Reuters, New York, USA / Jeddah, Saudi Arabia, pp. 164-168.

Islamic finance, alternative finance, Islamic banking, Islamic economics

Wilson, Jon (2014) Financing ethos: The socially and economically transformative role of Islamic Finance. In: Financing Ethos: The socially and economically transformative role of Islamic finance, 2 Jul 2014, Committee Room G, House of Lords, Westminster, London, UK.

Islamic finance, halal, Islamic economics, human resource management, marketing

Wilson, Jonathan (2014) Putting people power into Islamic finance and halal. The Malaysian Reserve. p. 23.

Islamic marketing and branding, Muslim consumer behaviour, marketing theory and practice, Halal, Muslim youth, nation branding, culture theory, hip hop, Indonesia, Malaysia, Middle East, Arab Spring

Wilson, Jonathan A.J., Belk, Russell W., Bamossy, Gary J., Sandikci, Özlem, Kartajaya, Hermawan, Sobh, Rana, Liu, Jonathan and Scott, Linda (2013) Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board. Journal of Islamic Marketing, 4 (1). pp. 22-50. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306336)

Islamic marketing, Islamic branding, Muslim consumer behaviour, Malaysian markets, Islamic studies curriculum design, marketing research

Wilson, Jon (2012) Brands, culture and Islam. In: Islamic Business Symposium 2012, 12-13 Sep 2012, Monash University Sunway campus, Malaysia. (Unpublished)

Islamic marketing, Islamic branding, halal, Muslim consumer behaviour

Wilson, Jonathan A.J. (2013) Opinion: so what is 'Islamic marketing' & what’s all the noise about? Halal Focus.

Islamic marketing, Islamic finance, halal, Islamic economies, Muslim economies, Muslim markets, Muslim consumer behaviour, globalisation, emerging markets, advertising, branding, BRIC, MINT

Wilson, Jonathan (2014) Brand Islam is fast becoming the new black in marketing terms. The Guardian. ISSN 0261-3077

Islamic marketing, Islamic finance, halal, Muslim consumer behaviour, Islamic branding, race, ethnicity

Wilson, Jonathan A.J. (2014) Islam: the new black? [Video]

Islamic marketing, Islamic studies research, consumer behaviour, Islam

Wilson, Jonathan A.J. (2012) [Editorial] The new wave of transformational Islamic marketing: reflections and definitions. Journal of Islamic Studies, 3 (1). pp. 5-11. ISSN 1759-0833 (Print), 1759-0841 (Online) (doi:https://doi.org/10.1108/17590831211225436)

Islamic marketing, Muslim Culture, Scholarship

Wilson, Jonathan A.J. (2013) Bringing the full spectrum and spirit of Muslim culture into scholarship [Editorial]. Journal of Islamic Marketing, 4 (1). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204aaa.001)

Islamic marketing, Muslim consumer behaviour, Islamic branding, halal, Islamic finance, emerging markets, globalization, ethnicity, race

Wilson, Jonathan A.J. (2014) Public lecture: Brand Islam is the new black in marketing. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Public Lecture), 8 Apr 2014, Auditorium, Sasana Kijang, Bank Negara Malaysia, Kuala Lumpur, Malaysia. (Unpublished)

Islamic marketing, branding and advertising, Muslim consumer behaviour, marketing phenomena, marketing education, marketing theory and practice, culture, consumption, globalization

Wilson, Jonathan and Grant, John (2013) Islamic marketing: a challenger to the classical marketing canon? Journal of Islamic Marketing, 4 (1). pp. 7-21. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831311306327)

Japan, Halal, Islam, Islamic Finance, Business, Food

Wilson, Jonathan (2016) Konnichiwa Halal - As Japan opens its arms to Muslims. The Huffington Post.

Japanese corporate culture, Saudi Arabian corporate culture, automotive industry, organisational behaviour, cultural integration, international business

Liu, Jonathan, Wilson, Jonathan A.J. and Batterjee, Hamza (2010) Japanese corporate culture in Saudi Arabia: an analysis of the determinants of Honda’s successful integration. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

London 2012 Olympics, ramadan, muslim consumer behaviour, gulf tourism, international marketing

Wilson, Jonathan A.J. (2012) Who says everyone’s coming to London for the Olympics – what about Ramadan? DinarStandard.

London 2012 olympics, ramadan, commerce

Wilson, Jonathan A.J. (2011) "This time next year it will be Ramadan and the Olympics". DinarStandard.

London riots, social media, consumption, culture theory

Wilson, Jonathan A.J. (2011) Riots, consumerism, hyper-communication and a moral compass. DinarStandard.

Luxury Branding, Guanxi, Chinese Brands, Chinese Consumers, Global Brands, Culture, Gift-giving, Chinese Face

Wilson, Jonathan and Du, Daisy (2016) The role of luxury brands in Guanxi and gift-giving amongst Chinese consumers. The Marketeers. pp. 121-124.

Marketing, Marketing Communications, Advertising, Branding, Social Media, Consumer Behaviour, Behavioural Psychology, YouTube, Smart Phones, Indonesia

Wilson, Jonathan (2015) The 5-second marketing challenge. In: MarkPlus Inc. and KIN ASEAN Kellogg Innovation Network Annual Conference. MarkPlus Inc, The Ritz Carlton Pacific Place Hotel Ballroom, Jakarta, Indonesia.

Marketing, User generated content, Vine, You Tube, Social Media, Celebrity, Culture, Popular Culture, Online, Internet

Wilson, Jonathan (2015) I fear vine and YouTube stars will steal my job. The Marketeers. pp. 130-131.

Muslim economies, Islamic economics, World Islamic Economic Forum WIEF, Global Islamic Economy Summit GIES, Dubai

Wilson, Jonathan (Bilal) A.J. (2014) Brand Islam's quest to breathe and breed superpowers. The Marketeers. pp. 88-92.

Muslim fashion, youth culture, Mipsters, Mipsterz, social media, Hijab, Muslim females

Rumbelow, Helen and Wilson, Jonathan A.J. (2014) Meet the Mipsterz: hipsters in hijabs. The Times.

Muslim world, Islam, democracy, Islamic economics, Consumer behaviour, multiculturalism, Arab world, Arab Spring, Entrepreneurism, Southeast Asia, ASEAN

Wilson, Jonathan (2014) KIN global 2014 change at scale: Leading through transformation in the Islamic world. [Video]

Religiosity, Islamic Marketing, Muslim Consumer Behaviour, Muslim Consumption, Muslim Culture, Islamic Studies, Quantitative Research

Wilson, Jonathan A. J. (2013) The trouble with religiosity constructs [Editorial]. Journal of Islamic Marketing, 4 (2). ISSN 1759-0833 (doi:https://doi.org/10.1108/jima.2013.43204baa.001)

Scholarship, Academia, Research, Writing, Publishing, Social Media, Media, Networking, Public Relations, Islamic Marketing, REF

Wilson, Jonathan (2014) Academic journalism and dissemination diversity - a new approach to scholarship. NetworkedScholar - Marketing.

Service delivery, Service management, Hospitality, Language, Intercultural communication, Template analysis

Tabari, Saloomeh, Wilson, Jonathan and Ingram, Hadyn (2016) Conceptualising the impact of culture and language upon hospitality service management. Worldwide Hospitality and Tourism Themes, 8 (1). pp. 12-28. ISSN 1755-4217 (doi:https://doi.org/10.1108/WHATT-10-2015-0037)

World Islamic Economic Forum, Boris Johnson, nation branding, web blog

Wilson, Jonathan A.J. (2013) Boris discusses smart cities and economies of the future [web blog]. The Huffington Post.

World Islamic Economic Forum, Global Islamic Economy Summit, Islam, Halal, Branding, Consumerism, Muslim Consumers

Wilson, Jonathan (2015) The Dubai 2015 Global Islamic Economy Summit - and what it will take to become a heavyweight champion. The Huffington Post.

World Islamic Economic Forum, Islamic finance, Islamic banking, Islamic marketing, branding, Muslim consumer behaviour

Wilson, Jonathan (Bilal) A.J. (2013) Londonistan is open for business with the Muslim world. Marketeers Magazine. pp. 90-95.

World Islamic Economic Forum, Islamic finance, sukuk bonds, student loans, David Cameron, Boris Johnson, Islamic economy, Muslim world, web blog

Wilson, Jonathan A.J. (2013) Londonistan opens for business with the Muslim world: shari'ah student loans and sukuk (bonds) to come [web blog]. The Huffington Post.

advertising, automotive industry, brand extensions, employee relations, Iran, national cultures

Wilson, Jonathan A.J. and Hollensen, Svend (2010) Saipa Group, Iran – using strategic brand extensions to build relationships. Journal of Islamic Marketing, 1 (2). pp. 177-188. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055905)

brand communities, brand relationship, brand friendship, corporate social responsibility

Wilson, Jonathan A.J. and Morgan, Joseph E. (2010) Friends or freeloaders? To what degree should brands and consumers entertain the concept of mitigating losses, when relations sour? In: 1st International Colloquium on the Consumer-Brand Relationship (CBR), 23rd-24th April 2010, Rollins College, Winter Park, Orlando, USA. (Unpublished)

brand community, CSR, brand consumer, relations, ethics, brand management

Wilson, Jonathan A.J. and Morgan, Joseph E. (2011) Friends or freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation. Journal of Brand Management, 18 (9). pp. 659-676. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.4)

brand consumption, youth culture, sub-cultures, tribes, Saudi Arabia, Islam

Wilson, Jonathan A.J. and AlMakrami, Ali H. (2010) An insight into the brand-conscious Saudi generation of ‘drifters’. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

brand management, brand culture, culture, Aristotle

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

brand management, branding, brand theory, Aristotle

Wilson, Jonathan A.J. (2012) The culture of cultured branding – lessons from Aristotle. Other. Think Ethnic, London, UK.

brand surrogacy, India, 2nd generation migrants, multiculturalism, international business

Wilson, Jonathan A.J. (2010) Understanding cultural homogenization and hybridization - through a study of BBC Asian Network. In: Doing Business in India, 27-28 May 2010, University of Greenwich, UK. (Unpublished)

brand, branding, personal branding, social media, employability, brand identity, brand personality

Wilson, Jonathan A.J. (2014) Branding gets personal: What’s your story? Aquila Style.

branding, luxury, inconspicuous consumption, conspicuous consumption

Eckhardt, Giana M., Belk, Russell W. and Wilson, Jonathan A. J. (2015) The rise of inconspicuous consumption. Journal of Marketing Management, 31 (7-8). pp. 807-826. ISSN 0267-257X (Print), 1472-1376 (Online) (doi:https://doi.org/10.1080/0267257X.2014.989890)

branding, CSR, corporate social responsibility, young consumers, brand communities

Morgan, Joseph E. and Wilson, Jonathan A.J. (2010) A ‘brand’ new friend: brand communities in CSR policy. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Agra, India. (Unpublished)

branding, Islam, Islamic branding, cultural branding, religion, international marketing

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Why halal causes brands trouble? In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

branding, Muslim consumer behaviour, Islam, Islamic branding, Halal marketing

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

branding, Muslim consumer behaviour, youth culture, Halal certification, ingredient branding, Islam, international marketing

Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

branding, brand culture, stakeholder analysis, Web 2.0

Wilson, Jonathan A. J. (2012) The brand stakeholder approach – broad and narrow-based views to managing consumer-centric brands. In: Kapoor, Avinash and Kulshrestha, Chinmaya, (eds.) Branding and Sustainable Competitive Advantage: Building Virtual Presence. IGI Global, Hershey, PA, USA, pp. 136-160. ISBN 9781613501719 (doi:https://doi.org/10.4018/978-1-61350-171-9.ch009)

branding, brand management, brand creation, cross-culture, consumer behaviour, ethnography

Wilson, Jonathan A.J. and Liu, Jonathan (2009) ‘The Pinocchio Effect’ – when managing the brand creation process, across cultures. TMC Academic Journal, 4 (1). pp. 45-58. ISSN 1793-6020

branding, brand personality, brand evaluation, consumer behaviour, cross-culture

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Second International Conference on Brand Management (ICBM 2010), 8-9 Jan 2010, Institute of Management Technology (IMT), Ghaziabad, Agra, Uttar Pradesh, India. (Unpublished)

Wilson, Jon A.J. and Liu, Jonathan (2010) The polytheism of branding: evaluating brands through their worship. In: Nafees, Lubna, Krishnan, Omkumar and Gore, Tim, (eds.) Brand Research. ICBM Series . Macmillan Publishers India Ltd, New Delhi, India, pp. 207-229. ISBN 9780230328709

branding, brand surrogacy, cultural branding, culture, international branding

Wilson, Jonathan A.J. (2011) The next big thing: cultural hybridisation and its impact on your branding strategies. In: Brand Summit, Total Marketing, IIR Middle East, 24-28 October 2011, Dubai, United Arab Emirates.

branding, brands, corporate brands, corporate reputation, crisis management, Malaysia Airlines, Emirates Airlines, Turkish Airlines, Qatar Airlines, team building

Wilson, Jonathan A.J. (2014) Lessons from Malaysian Airlines: Damage control and should they rebrand? Branding Magazine.

branding, counterfeit brands, fake brands, Vietnam, consumer behaviour, brand image, purchase intention, price, ASEAN

Huynh, Giang and Wilson, Jonathan (2014) Vietnamese attitudes and behavioural patterns towards counterfeit brands. ASEAN Marketing Journal, 6 (2). pp. 89-104. ISSN 2085-5044 (Print), 2356-2242 (Online) (doi:https://doi.org/10.21002/amj.v6i2.4217)

branding, creativity, marketing training, brainstorming

Wilson, Jonathan (Bilal) A.J. (2013) Brain training for marketeers. The Marketeers. pp. 82-86.

branding, culture, brand architecture, integrated marketing communications

Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

branding, culture, consumer behaviour, cross-culture

Wilson, Jonathan (2009) Does culture affect a brand's personality? In: Brunel Business School: PhD Doctoral Symposium 2009, 23-24 March 2009, Brunel Business School, Brunel University, London, UK.

branding, hip hop, creativity, brand communities, sub-cultures, tribes, culture, music

Wilson, Jonathan (2010) Branding to the hip-hop generation. In: 6th International Conference of the AM’s Brand, Identity and Corporate Reputation SIG April 9th-11th, 2010 ESADE - Univesitat Ramon Llull, Barcelona, Spain., 9-11 April 2010, ESADE Business School, Barcelona Spain. (Unpublished)

branding, luxury brands, luxury, class, Asia, conspicuous consumption, inconspicuous consumption, consumer culture theory, brand culture

Wilson, Jonathan, Eckhardt, Giana and Belk, Russell (2013) The rise of inconspicuous consumption. In: European Conference of the Association of Consumer Research 2013, 4-7 Jul 2013, Barcelona, Spain. (Unpublished)

branding, marketing communications, popular culture, youth culture, sports, contemporary music, marketing research

Wilson, Jonathan A.J. (2010) Branding as a cultural artefact – lessons from sport and music. In: Guest Lecture, 15 Oct 2010, SEGI University, Kuala Lumpur, Malaysia. (Unpublished)

branding, public relations, corporate communications, brand management, consumer behaviour, business to business marketing, culture theory

Wilson, Jonathan (2013) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tashkent, 22 Nov 2013, Tashkent, Uzbekistan. (Unpublished)

branding, youth culture, globalisation, social media, global brand consumption

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

brands, branding, brand management, consumer behaviour, spirituality

Wilson, Jonathan A.J. (2010) Brand polytheism, worship and polygamy. Oxford Global Islamic Branding and Marketing Forum [blog / online forum].

brands, branding, brand management, culture, consumer behaviour, consumerism, stakeholder analysis, Aristotle

Wilson, Jonathan (2013) The culture of cultured branding - change the way you perceive branding. Branding Magazine (1). pp. 31-38.

brands, branding, brand management, marketing history, science marketing, marketing science

Wilson, Jonathan (2013) Science and branding or the ‘science’ of branding? Branding Magazine.

brands, branding, crisis management, public relations, reputation management, Malaysia Airlines, MH370, MH17, nation branding, culture, ASEAN

Wilson, Jonathan (2014) Lessons learned. Communicate Magazine UAE, in association with Advertising Age.

brands, consumer behaviour, culture, Halal, Islam, Islamic branding, Islamic jurisprudence, Islamic marketing, marketing, Muslim consumer behaviour, research methods

Wilson, Jonathan (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters – or thought leaders? Setting the agenda. Journal of Islamic Marketing, 3 (2). pp. 104-107. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211232591)

brands, ethics, Islam, marketing

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Shaping the Halal into a brand? Journal of Islamic Marketing, 1 (2). pp. 107-123. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831011055851)

brands, stakeholder analysis, social networking, brand communities, online branding, web 2.0

Wilson, Jonathan A.J. and Fan, Ying (2010) Examining the role of external brand stakeholders – a classification through communication mapping. In: 6th Thought Leaders International Conference in Brand Management, 18-20 April 2010, Università della Svizzera italiana, Lugano, Switzerland. (Unpublished)

broadcast regulations, product placement, marketing communications

Wilson, Jon (2008) Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace. In: The Future of Broadcast Advertising, 18 Jun 2008, Westminster, London, UK.

business schools, culture, multicultural societies, United Kingdom

Wilson, Jonathan A.J. (2010) When in Britain, do as the British do: if anyone knows what that means: multiculturalism in a “British” university business school. Multicultural Education & Technology Journal, 4 (4). pp. 220-233. ISSN 1750-497X (doi:https://doi.org/10.1108/17504971011087522)

calligraffiti, Islamic art, Islamic calligraphy, hip hop, Muslim youth culture, graffiti

Wilson, Jonathan A.J. (2014) Five minutes with...eL Seed, calligraffiti artist. Aquila Style.

calligraffiti, graffiti, Islamic art, Islamic calligraphy, hip hop, Muslim consumer behaviour, halal, youth culture, Arabic

Wilson, Jonathan A.J. (2014) Where hip-hop culture and Arabic calligraphy collide. Aquila Style.

careers, on the move, business, iPhone, Jay-Z, social media, social networking, Arab Spring, social life, employability, employment, leadership, Linkedin, management, Metallica, personal brand, personal branding, students, rewards and benefits

Wilson, Jonathan A.J. (2014) Should employers reward more employees for their social media profiles and personal brands? [web blog]. The Huffington Post United Kingdom.

communication, messaging, words, language, race, ethnicity, East, West, orientalism, cross-culture

Wilson, Jonathan A.J. (2014) The swagger and baggage of words. Aquila Style.

consumer based brand equity, Muslim consumer behaviour, branding, culture

AlMakrami, Ali H. and Wilson, Jonathan A. J. (2010) A view of Muslim consumer-based brand equity: the elephant in the room. In: 1st International Conference on Islamic Marketing and Branding: Exploring Issues and Challenges, 29-30 Nov 2010, University of Malaya, Kuala Lumpur, Malaysia. (Unpublished)

consumer behaviour, course design, Islamic marketing, Islamic scholarship, marketing, marketing 7P's, Muslim consumer behaviour, pedagogy

Wilson, Jonathan (2012) Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: the call for supportive course content and more P's please. Journal of Islamic Marketing, 3 (3). pp. 212-216. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831211259718)

consumer behaviour, muslims, Islam, Islamic marketing, Islamic branding, halal

Wilson, Jonathan (2013) Consumption and cultural differences. In: Solomon, Michael R., Bamossy, Gary, Askegaard, Søren and Hogg, Margaret K., (eds.) Consumer Behaviour: A European Perspective. Pearson, Harlow, UK, pp. 619-620. ISBN 978-0273772729

cross-cultural experiments, Delphi, branding and brand management

Liu, Jonathan and Wilson, Jonathan (2014) Unpacking culture using Delphi. In: BAM2014 Proceedings. British Academy of Management (BAM), London, UK. ISBN 978-0-9549608-7-2

culture, consumer behaviour, organisational behaviour, nation branding, branding, cross-culture, consumer culture theory

Wilson, Jonathan (Bilal) A.J. (2013) Why culture matters in marketing and where? The Marketeers. pp. 80-86.

diversity, race, ethnicity, culture, religion, multiculturalism, discrimination, business school, professional training, human resource management, education, students

Wilson, Jonathan (Bilal) A.J. (2014) Dealing with diversity in business education. The Marketeers. pp. 84-88.

empowerment, tourism, human resource, competitiveness

Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Wilson, Jonathan A.J. and Cronje, Paul (2011) Human empowerment, management and tourism. In: Moutinho, Luiz, (ed.) Strategic Management in Tourism. CABI Publishing, Wallingford, Oxon, UK, pp. 158-181. ISBN 9781845935887

ethnicity, media, broadcast, advertising, multiculturalism

Wilson, Jonathan A.J. (2007) The portrayal of ethnicity in the media. In: Ethnicity and the Media. Westminster Media Forum Seminar Series . Westminster Forum Projects Ltd., Bagshot, Surrey. ISBN 9781905029594

fashion, consumer behaviour, muslims, Islam, hijab, facial hair, beards, identity, orientalism, feminism

Wilson, Jonathan A.J. (2014) Where are the Muslim fashion-misters? Aquila Style.

fashion, modesty, consumption, consumer culture theory

Wilson, Jonathan A.J. (2011) Modest fashion, or fashioning modesty? DinarStandard.

futurism, Muslims, augmented reality, fashion, social media, minority report, sci fi, Google glass

Wilson, Jonathan A.J. (2014) Daydreams of sci-fi Muslim futurism. Aquila Style.

global marketing, sports sponsorship, video game advertising, personal branding

Wilson, Jonathan A.J. (2010) [Exhibit 17.5] Mixing it with sports sponsorship: MMA – mixed martial arts, or marketing-made athletes? In: Hollensen, Svend, (ed.) Global Marketing: A decision oriented approach. Financial Times Prentice Hall, Harlow, Essex, UK, pp. 598-600. ISBN 9780273726227

halal branding, Muslim consumer behaviour, Islamic marketing, international marketing, halal certification

Wilson, Jonathan A.J. and Liu, Jonathan (2010) Halal branding – strategic marketing means, motives and opportunities. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

halal branding, Muslim consumer behaviour, cross-cultural marketing, macro-marketing, international marketing

Wilson, Jonathan A.J. (2010) Halal branding - a pluralist approach. In: College of Business and Economics Seminars: An Insight into Islamic and Halal Branding, 10 Oct 2010, United Arab Emirates University, Al-Ain, UAE. (Unpublished)

halal, Islamic branding, Muslim consumer behaviour, Islam, brand strategy

Wilson, Jonathan A.J. and Liu, Jonathan (2011) The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2 (1). pp. 28-42. ISSN 1759-0833 (doi:https://doi.org/10.1108/17590831111115222)

halal, Islamic marketing, branding, Muslim consumer behaviour, consumer culture theory, macromarketing, Islamic economics

Wilson, Jonathan and Liu, Jonathan (2014) Brand Islam and halal branding – challenges and opportunities. In: AM2014 Conference Abstracts. Academy of Marketing, Argyll, Scotland, pp. 105-106.

halal, Muslims, youth culture, fashion, branding, globalisation

Wilson, Jonathan (Bilal) A.J. (2012) Muslim youth culture: a new wave of hip hop grunge. Halal Journal. pp. 32-38. ISSN 1823-1411

halal, branding, Islam, consumer behaviour, brand management

Wilson, Jonathan A.J. (2010) [Blog entry] Putting the halal into brands, or branding the halal? Oxford Global and Islamic Marketing Forum [Blog].

halal, branding, Muslim consumer behaviour, finance - religious aspects, Islam

Wilson, Jonathan (2013) Branding the halal industry. Global Islamic Finance Report (GIFR) 2013. pp. 160-168.

halal, branding, brand strategy, consumer behaviour, Islam

Wilson, Jonathan (Bilal) A. J. (2011) Abandoning hurdles in the race for halal branding. Halal Focus.

halal, kosher,

Wilson, Jonathan A.J. (2011) Halal and Kosher meat under the cosh – can there be a meeting of minds? DinarStandard.

higher education, multiculturalism, cultural appreciation

Wilson, Jonathan A.J. (2010) Getting the best out of your students through cultural appreciation: multiculturalism in a 'British' university business classroom setting. Compass: The Journal of Learning and Teaching at the University of Greenwich, 2009-1 (1). pp. 53-63. ISSN 2044-0081

hip hop, brand creation, brand culture, creativity, brand management, brand communities

Wilson, Jonathan A.J. (2011) New-School brand creation and creativity – lessons from hip-hop and the global branded generation. Journal of Brand Management. ISSN 1350-231X (Print), 1479-1803 (Online) (doi:https://doi.org/10.1057/bm.2011.7)

hospitality, Arab/Islamic culture, Arab Gulf countries, multiculturalism

Sobh, Rana, Belk, Russell W. and Wilson, Jonathan A.J. (2013) Islamic Arab hospitality and multiculturalism. Marketing Theory, 13 (4). pp. 443-463. ISSN 1470-5931 (Print), 1741-301X (Online) (doi:https://doi.org/10.1177/1470593113499695)

hospitality, rituals, Arab Gulf, consumer behaviour, consumer culture theory

Sobh, Rana, Belk, Russell, Wilson, Jonathan and Ginena, Karim (2012) Home and commercial hospitality rituals in Arab Gulf countries. In: 43rd Association for Consumer Research Conference, 4-7 Oct 2012, Sheraton Wall Centre, Vancouver, Canada. (Unpublished)

inconspicuous consumption, austerity, branding, luxury brands, retail space, consumer behaviour, online shopping

Baron, Katie, Wood, Hannah and Wilson, Jonathan A. J. (2014) Inconspicuous consumption. Other. Stylus, London / New York.

inconspicuous consumption, inconspicuous branding, consumer behaviour, lipstick effect, mipsters, austerity, retail, online shopping, consumer spending, social media

Wilson, Jonathan A.J. (2014) Inconspicuous branded consumption is the new business buzzword in retail. The Huffington Post.

international branding, nation branding, sports branding, national identity, brand extensions, brand stakeholders, cultural branding, surrogacy, multiculturalism, cross-culture, surrogate brands, conceptual metaphor theory, critical discourse analysis, brand relationships, sporting merchandise, sports uniform, sports kit

Wilson, Jonathan A.J. and Liu, Jonathan (2012) Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing (IJSMM), 11 (3/4). pp. 172-192. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.047131)

islamic branding, halal branding, halal, muslim consumer behaviour

Wilson, Jonathan A.J. (2011) Should we think of Islamic and Halal brands as being ‘Muslims’. DinarStandard.

journalism, public relations, news feeds and gathering

Wilson, Jon (2008) Chariot racing in the media circus - The pursuit of fair play. In: Westminster Media Forum Keynote Seminar, PR and Journalism - Government and Health Sector Media Relations, 1st Jul 2008.

leadership and Management, African leadership, training, international business, cross-culture

Liu, Jonathan, Wilson, Jonathan A.J. and Murray, Robert (2009) Leadership and management training: comparing Europe, China and Africa. In: The Role of Economic Governance and Leadership in the Development of Africa Conference, 8-9 Dec 2009, International Leadership Institute (ILI), Addis Ababa, Ethiopia. (Unpublished)

leadership and management, training, cross-culture, international business, religion

Liu, Jonathan and Wilson, Jonathan A.J. (2010) The impact of culture and religion on leadership and management training: a comparison of three continents. In: MIICEMA 2010 Malaysia-Indonesia International Conference on Economics, Management & Accounting: Regional Development in and Era of Global Innovation Economy, 25-26 Nov 2010, National University of Malaysia. Universiti Kebangsaan Malaysia (UKM), Bangi, Kuala Lumpur, Malaysia. (Unpublished)

leadership, management, Islam, service quality, SERVQUAL

Wilson, Jonathan A.J. (2010) A SERVQUAL approach to assessing da’wah as a management function. In: IC-DAIM 2010: Dawah & Islamic Management – Practice and Prospect, Universiti Sains Islam Malaysia (USIM), 23-24 Nov 2010, Kuala Lumpur, Malaysia.

leadership, management, branding, Islam, halal, nation branding, culture, culture theory, Islamic ethics, Muslim ethics, Muslim consumer behaviour

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

leadership, management, culture, Islam, Muslims, Middle East

Wilson, Jon (2012) [Book review] Islamic leadership: Bedouins in the boardroom and profiting from prophethood – Lessons from John Adair. TMC Academic Journal, 6 (2). pp. 48-62. ISSN 1793-6020

leadership, management, training, religion, cross-culture

Liu, Jonathan and Wilson, Jonathan (2011) The impact of culture and religion on leadership and management training: a comparison of three continents. Journal Pengurusan, 33. pp. 29-36. ISSN 0127-2713

marketing communication, communication, transactional analysis, behavioural psychology, neuro linguistic programming, sociology, personality traits, society

Wilson, Jonathan (Bilal) A.J. (2013) Playing the communication game. The Marketeers. pp. 90-94.

marketing performance, performance measures, relationship marketing, consumer behaviour, customer lifetime value, CLV, faith based commerce, world religions, spirituality, branding, brand management strategy, Islam, Muslims, religious faith groups, afterlife, market growth, interpretive phenomenology, managerial decision making

Wilson, Jonathan A.J. and Hollensen, Svend (2012) Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values - a Socratic elenchus approach. International Journal of Business Performance Management (IJBPM), 14 (1). pp. 67-94. ISSN 1368-4892 (Print), 1741-5039 (Online) (doi:https://doi.org/10.1504/IJBPM.2013.050588)

marketing, branding, personal branding, personal skills, employability, consumer behaviour

Wilson, Jonathan (Bilal) A.J. (2013) Marketing: the new core skill for all? The Marketeers. pp. 82-87.

marketing, marketing 3.0, Philip Kotler, Hermawan Kartajaya, social media, Islamic marketing

Wilson, Jonathan (Bilal) A.J. (2013) I-marketing 3.0. The Marketeers. pp. 80-83.

marketing, research, publications, PhD, journals

Wilson, Jonathan A.J. (2010) An insider’s guide to getting published. In: Faculty of Economics and Muamalat Doctoral Colloquium, 12 Oct 2010, Universiti Sains Islam Malaysia (USIM), Nilai, Kuala Lumpa, Malaysia. (Unpublished)

muslim consumer behaviour, online, social media, matrimonial websites

Wilson, Jonathan A.J. (2011) Marriage is 50% of a Muslim’s faith, but is it tougher these days? DinarStandard.

muslim consumer behaviour, youth culture, culture theory

Wilson, Jonathan A.J. (2011) Is the Muslim Market the new Hip hop? DinarStandard.

muslim youth culture, consumer culture theory

Wilson, Jonathan A.J. (2011) Muslim Youth Cultural Codes – black zebras with white stripes, or white zebras with black stripes? DinarStandard.

nation branding, Muslim consumer behaviour, Islamic finance, Islamic branding, Islamic marketing, Islamic economy, halal, web blog

Wilson, Jonathan A.J. (2013) Little Islam, Muslim Town, Halal Boulevard, and Arab Spring Sales - in a city near you [web blog]. The Huffington Post.

nation branding, culture, multiculturalism, ethnicity, religion, change management

Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

nation branding, urban design, consumerism, consumer behaviour, marketing communications, Muslim world, Islamic marketing

Wilson, Jonathan (Bilal) A.J. (2013) Little Ummah – and the floating world of the dragon. The Marketeers. pp. 86-90.

niqab, hijab, Muslim consumer behaviour, consumer culture theory, popular culture, cross-culture, web blog

Wilson, Jonathan A.J. (2013) Are ninjabis the new punk-rockers? [web blog]. The Huffington Post United Kingdom.

pop culture, branding, consumer behaviour, marketing communications, personal branding, nation branding, stakeholder analysis, social media

Wilson, Jonathan (2013) Pop culture marketing. In: Pop Culture Marketing workshop, 10 Dec 2013, Jakarta, Indonesia. (Unpublished)

public relations, Middle East, cross culture,

Wilson, Jonathan (2011) Orientalism and the floating world of the Middle East – metonyms and misunderstandings. [Working Paper]

public relations, corporate reputation, culture, branding, leadership

Wilson, Jonathan A.J. (2012) The intersection between transformational leadership, corporate communications and cultural branding: closing the delta. In: The Corporate Communications Experience 2, 8-9 March 2012, Belgrade, Serbia. (Unpublished)

public relations, cultural engineering, religion, Islam, socio-politics, stakeholder analysis

Wilson, Jonathan A.J. (2011) Mapping cultural change and engineering consent – through social networks and identifying key stakeholders. In: Arman Public Relations Institute Conference: The Sixth International Symposium on Public Relations, 11-12 Jan 2011, Tehran, Islamic Republic of Iran. (Unpublished)

public relations, global branding, leadership, culture

Wilson, Jonathan (2012) The intersection between transformational leadership, corporate communications and cultural branding – closing the delta. In: PR Kingdom, 11 June 2012, Zagreb, Croatia. (Unpublished)

public relations, global branding, nation branding, cross-cultural leadership

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

public relations, islamic public relations, islam, culture theory

Wilson, Jonathan A.J. (2011) Islamic Public Relations & Muslim Consumers. DinarStandard.

public relations, marketing communications, nation branding, corporate communications, reputation management, employability, Kazakhstan

Anourbekova, Adele and Wilson, Jonathan A.J. (2013) Interview with Jonathan A.J. Wilson [Интервью с Джонатаном Уилсоном]. Business World Kazakhstan (BWK), 2 (38). pp. 28-31.

racism, multiculturalism, race relations, integration, cross-culture, social media, web blog

Wilson, Jonathan A.J. (2013) The bandwagon effect is harming race relations [web blog]. The Huffington Post.

recruitment, selection, team building, skill competences, employability, personal branding, culture, cross-culture, ethnocentrism, social networks

Wilson, Jonathan A.J. (2013) Beyond aliens and ambassadors - finding the right people. In: The 4th Kellogg Innovation Network ASEAN Forum 2014, 11-12 Dec 2013, @america, Jakarta, Indonesia.

relationship marketing, international branding, automotive manufacturing, employee relations, advertising, Middle East, religion, sports sponsorship, culture

Wilson, Jonathan A.J. (2010) Saipa Group – The Iranian car manufacturer seeks a drive to serve. In: Hollensen, Svend, (ed.) Marketing Management: A Relationship Approach. Pearson Education, Harlow, UK, pp. 220-227. ISBN 9780273706830

research methods, Islamic sciences, social sciences, Muslim consumer behaviour, Islamic marketing, Islamic business

Wilson, Jonathan A. J. (2011) Refining Islamic scholarship: through harmonising with postmodern social sciences. Ulum Islamiyyah: The Malaysian Journal of Islamic Sciences, 7. pp. 3-10. ISSN 1675-5936

social media newsrooms, financial public relations, Web 2.0, stakeholder analysis, user generated content

Phillimore, Mark and Wilson, Jon A.J. (2010) Social media newsrooms: exploring identity and organisational legitimacy through user generated comment at First Direct. In: Euprera Spring Symposium 2010, 25th-27th February 2010, University College Arteveldehogeschool, Ghent, Belgium.

sports branding, consumer behaviour, cross-culture, national identity, denationalization

Wilson, Jonathan A.J., Liu, Jonathan and Fan, Ying (2009) Surrogate brands - the pull to adopt an 'other' nation; via sports merchandise. In: Academy of Marketing Annual Conference 2009, 7-9 Jul 2009, Leeds Metropolitan University, Leeds, UK. (Unpublished)

sports marketing, branding and sponsorship, athlete management, video games, mixed martial arts

Wilson, Jonathan and Liu, Jonathan (2010) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. In: Academy of marketing annual conference 2010: Transformational marketing, 6-8 Jul 2010, University of Coventry, UK.

sports sponsorship, sports branding, sport marketing, elite athletes, sports personalities, branded individuals, brand extensions, brand life cycle, brand equity, athletic excellence, career prospects, professionalism, personal image, performance, commercial success, sporting excellence, mixed martial arts, ultimate fighting championships, alternative careers, risk, sporting failure

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to 'The Sportan': balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)

Wilson, Jonathan A.J. and Liu, Jonathan (2012) From laconophilia to ‘The Sportan’: balancing athletic excellence, sponsorship, branding and career prospects. International Journal of Sport Management and Marketing (IJSMM), 11 (1/2). pp. 125-142. ISSN 1475-8962 (Print), 1740-2808 (Online) (doi:https://doi.org/10.1504/IJSMM.2012.045492)

students, job hunting, career, employability, study, graduation, CV, resume, networking, soft skills, university education, interviews

Wilson, Jonathan (Bilal) A.J. (2014) Okay, I'm done with study - it's time to get a job. The Marketeers. pp. 84-88.

teaching and pedagogy, Islamic studies, religious studies, theology, social sciences, business and management

Wilson, Jonathan A.J. (2010) Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report. Project Report. Higher Education Academy.

transformational leadership, branding, management, globalisation, culture, organisational behaviour, football

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

transformational leadership, communications, cultural branding

Wilson, Jonathan A.J. (2011) Transformational Leadership, Communications and Cultural Branding. DinarStandard.

transformational leadership, management, brand architecture

Wilson, Jonathan (Bilal) A.J. (2014) The quest for transformational leadership and brand singularity. The Marketeers. pp. 82-85.

transformational leadership, management, public relations, branding, corporate communications, culture

Wilson, Jonathan (2014) The art, language and mindset of game-changing: branding, public relations and corporate communications. In: Marketing Kingdom Tirana, 24 Feb 2014, Tirana, Albania. (Unpublished)

video games, marketing communications, creativity, recruitment retention and motivation

Wilson, Jonathan (2010) The UK computer and video games industry: past successes and future prospects. In: Westminster eForum Keynote Seminar – The UK computer and video games industry - the policy challenges, 21 Jan 2010, 61 Whitehall, London. (Unpublished)

youth culture, branded consumption, conspicuous consumption, inconspicuous consumption, consumer behaviour, consumer culture theory, brand management, social media, South East Asia

Wilson, Jonathan (Bilal) A.J. (2013) Tracing the fingerprints of branded and tribal youth. The Marketeers. pp. 50-53.

This list was generated on Thu Apr 25 12:55:46 2024 UTC.