Smith, Amy, Humphreys, Simon, Heslington, Lorna, La Placa, Vincent, McVey, Dominic and MacGregor, Ewen (2011) The healthy foundations life-stage segmentation. Research report no. 2: The qualitative analysis of the motivation segments. Project Report. Department of Health, London, UK.

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Abstract

This report presents the full findings from an in-depth qualitative research project undertaken by Research Works Ltd in 2009. The research was commissioned as part of the Department of Health’s (DH) Healthy Foundations Programme which has developed a segmentation of the adult population of England based on behaviour, attitudes and lifestyle. As with all good segmentations, the Healthy Foundations Programme provides a powerful tool in understanding subgroups of the population and focusing resources where they are most needed. Segmentation approaches which go beyond demographics and factor in attitudinal and psychographic data (a person’s overall approach to life, includ personality traits, values and beliefs) produce a more rounded picture of individuals and are a good starting point for developing tailored interventions.

Item Type:	Monograph (Project Report)
Additional Information:	[1] Published 31 July 2011. [2] This report was produced under the auspices of the Social Marketing and Health Related Behaviour Team of the Department of Health, England. This Team was originally headed by Julie Alexander, and is part of a branch headed by Dr Sunjai Gupta OBE. [3] This report follows on from:'The Healthy Foundations Lifestages Segmentation: Research Report No. 1: Creating the segmentation using a quantitative survey of the general population of England' by Bridget Williams, Dominic McVey, Laura Davies, Ewen MacGregor. Published 31 July 2011 by Department of Health, London, UK. Link to Research Report No. 1 - URL: http://www.thensmc.com/sites/default/files/301846_HFLS%20Report%20No1_ACC.pdf.
Uncontrolled Keywords:	segmentation, social marketing, health policy, Healthy Foundations, interventions design
Subjects:	R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Pre-2014 Departments:	School of Health & Social Care School of Health & Social Care > Department of Social Work & Health Development
Related URLs:	Publisher Publisher Organisation
Last Modified:	14 Oct 2016 09:22
URI:	http://gala.gre.ac.uk/id/eprint/8949

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