Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010, Roomi, Muhammad Azam and Khan, Mohsin Raza (2022) Challenges of e-commerce adoption experienced by Pakistani SMEs: a qualitative analysis. International Review of Entrepreneurship, 20 (3):1684. pp. 447-476. ISSN 1649-2269 (Print), 2009-2822 (Online)

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Abstract

This study explores the various contextual challenges that SMEs face in adopting e-commerce in Pakistan. To satisfy the study aim, a qualitative method of research was selected, comprising semi-structured face-to-face and unstructured telephone interviews. Applying the Technology-Organization-Environment (TOE) framework, this study found several key challenges SMEs encountered during e-commerce adoption. Five major types of challenges that emerged during data analysis were technological, organizational, and environmental challenges, and challenges related to national (local) institutional support and to the entrepreneurial characteristics of owner-managers. This study shows the adoption of e-commerce in Pakistani SMEs is dynamic and, when enthusiastic owner-managers and other employees become interested in technology and are willing to engage in e-commerce projects, the chances of e-commerce adoption are greater. The findings of this study provide policymakers with a real-market overview (or contextual knowledge) to formulate e-commerce policies that will help new entrepreneurs in SMEs and improve their capacity for innovation.

Item Type:	Article
Additional Information:	Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above. ISSN numbers: IJEE 1649-2269 and IRE 2009-2822.
Uncontrolled Keywords:	SMEs, entrepreneurial characteristics, e-commerce adoption challenges, innovation, TOE framework, qualitative analysis, Pakistan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Executive Business Centre
Related URLs:	http://www.tara.tcd.ie/handle/2262/10268...
Last Modified:	19 Feb 2025 20:15
URI:	http://gala.gre.ac.uk/id/eprint/49748

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