Abbas, Noman, Khan, Mohsin Raza and Nazir, Muhammad Arsalan ORCID: https://orcid.org/0000-0001-5416-9010 (2023) Investigating fintech innovation adoption in Pakistan: analysing the influence of perceived benefits and perceived risks. International Journal of Business Innovation and Research (IJBIR). ISSN 1751-0252 (Print), 1751-0260 (Online) (In Press) (doi:10.1504/IJBIR.2023.10061670)

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Abstract

The primary objective of this research is to investigate the acceptance and diffusion of financial innovation and technology in developing countries, focusing on Fintech adoption in Pakistan. Specifically, the study aims to analyse how perceived benefits and perceived risks influence Fintech adoption, with a particular emphasis on the mediating role of trust in Fintech platforms. Data for this study were collected using questionnaires distributed via Google Forms to potential Fintech users, resulting in 350 responses obtained through purposive sampling. The research employed the SmartPLS algorithm and bootstrapping techniques to assess the reliability, validity, path coefficients, and mediation effects. The findings of this study indicate that perceived benefits have a significantly positive impact on trust, while perceived risks have a significantly negative effect. Moreover, trust is positively influenced by perceived benefits and negatively affected by perceived risks. Trust also plays a pivotal role in promoting Fintech adoption and acts as a partial mediator between perceived benefits and Fintech adoption, as well as between perceived risks and Fintech adoption. This study offers valuable insights for policymakers in the Fintech industry, telecommunications, and banking sectors, helping them address the challenges associated with the acceptance and diffusion of Fintech innovation and technology.

Item Type:	Article
Uncontrolled Keywords:	perceived benefit; perceived risk; trust; fintech adoption; intention; diffusion; innovation; Pakistan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Executive Business Centre
Last Modified:	19 Feb 2025 20:15
URI:	http://gala.gre.ac.uk/id/eprint/49746

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