Le, Phuoc Luong ORCID: 0000-0002-8680-8670 and Nguyen, Duy Tan ORCID: 0000-0002-3581-0463 (2024) Investigating the effects of green operations management on sustainability performance of manufacturing and service firms: the mediating role of green customer integration in Vietnam. Journal of Cleaner Production, 466:142894. ISSN 0959-6526 (Print), 1879-1786 (Online) (doi:https://doi.org/10.1016/j.jclepro.2024.142894)

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Abstract

While recent years have seen the conduct of works covering the connections between green operations, green supply chain integration, and corporate sustainability, a comparative study on manufacturing and service industries has not yet been carried out to examine these interrelations in developing countries. In Vietnam, insights from such endeavors are practically needed to inform management and policymaking given that senior managers and government legislators have paid insufficient attention to green supply chain management. In line with the resource-based view and dynamic capability, the present study demonstrates the mediating role green customer integration (GCI) plays in the relationship between the green operations and corporate sustainability of service and manufacturing firms. Partial least squares-structural equation models are used to illustrate the direct and positive effect of green operations on environmental performance in both service and manufacturing companies, and this effect is then partially mediated by GCI. With the other pillars of corporate sustainability (social and economic performance), the effect is fully mediated by GCI for manufacturing businesses. For service enterprises, GCI partially mediates the effect of green operations on social performance but does not occupy a significant role in the positive relationship between green operations and economic performance. Thus, firms that undertake green operations management should properly foster GCI to achieve the desired corporate sustainability results. In addition, the government should consider support or incentives that help firms offset related costs and promote sustainability.

Item Type:	Article
Uncontrolled Keywords:	Green operations management; Green customer integration; corporate sustainability; sustainability performance; service firms; manufacturing enterprises; developing countries
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	16 Sep 2024 10:53
URI:	http://gala.gre.ac.uk/id/eprint/48014

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