Cao, Jian, Qiu, Hongliang, Morrison, AlastairM. ORCID: 0000-0002-0754-1083 and Guo, Yingzhi (2024) The effect of pro-environmental destination image on resident environmental citizenship behavior: the mediating roles of satisfaction and pride. Land, 13 (7):1075. ISSN 2073-445X (Online) (doi:https://doi.org/10.3390/land13071075)

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Abstract

Despite the lengthy history of the research on destination image from various perspectives, how pro-environmental destination image promotes resident environmental citizenship behavior
remains underexplored. Grounded in the cognition–affect–behavior (CAB) model, this research investigated the translation of pro-environmental destination image into resident environmental citizenship behavior via satisfaction and pride. Data were collected using an intercept survey approach from a tourism village recognized as one of the best in the world by UNWTO. The results indicated that a pro-environmental destination image has a positive impact on resident environmental citizenship behavior in the private and public domains. Furthermore, resident satisfaction and pride serve as mediators between pro-environmental destination image and resident environmental citizenship behavior. This research contributes to the literature on resident environmental citizenship behavior by considering the role of pro-environmental destination image. The findings provide
practical implications for fostering environmental citizenship behavior through the presentation of pro-environmental images to residents and eliciting their positive emotions.

Item Type:	Article
Uncontrolled Keywords:	pro-environmental destination image, resident environmental citizenship behavior, resident satisfaction, resident pride, cognition–affect–behavior (CAB) model, rural tourism
Subjects:	H Social Sciences > HM Sociology
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Last Modified:	15 Aug 2024 14:50
URI:	http://gala.gre.ac.uk/id/eprint/47665

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