Zhang, Jiangchi, Xie, Chaowu, Morrison, Alastair ORCID: 0000-0002-0754-1083 and Zhang, Kun (2020) Fostering resident pro-environmental behavior: the roles of destination image and Confucian culture. Sustainability, 12 (2):597. pp. 1-17. ISSN 2071-1050 (Online) (doi:https://doi.org/10.3390/su12020597)

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Abstract

Residents are important participants and stakeholders in destination development. Identifying factors that assist in predicting resident pro-environmental behavior (PEB) may contribute to enhanced sustainability. Based on a traditional Chinese culture, this research constructed a model of resident PEB by introducing pro-environmental destination image (PEDI) and Confucianism as the independent and moderating variables, respectively. The structural equation modeling for 402 residents indicated the model had a satisfactory level of predictive power for PEB. The results showed that: (1) PEDI positively affected residents’ environmental identity, pro-environmental attitudes, and PEB; (2) environmental identity and pro-environmental attitudes completely mediated the impact of PEDI on residents’ PEB; and (3) Confucian culture had a positive U-shaped moderating effect in the relationships among these four variables. Overall, these findings advance the understanding of the formation of PEB in Confucian culture and provide theoretical and practical implications for fostering residents’ PEB.

Item Type:	Article
Additional Information:	This article belongs to the Special Issue Tourism Development, Economic Prosperity and Environmental Sustainability.
Uncontrolled Keywords:	pro-environmental destination image (PEDI); environmental identity; pro-environmental attitudes; Confucian culture; pro-environmental behavior (PEB); residents
Subjects:	B Philosophy. Psychology. Religion > B Philosophy (General) G Geography. Anthropology. Recreation > GE Environmental Sciences H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	06 May 2024 13:08
URI:	http://gala.gre.ac.uk/id/eprint/46995

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