Morrison, Alastair, Cheah, J.-H., Morrison, Alastair ORCID: 0000-0002-0754-1083 , Ng, S.I. and Wang, S. (2022) Travel app shopping: understanding the success factors influencing in-app travel purchase intentions. Tourism Review, 77 (4). pp. 1166-1185. ISSN 1660-5373 (doi:https://doi.org/10.1108/TR-11-2021-0497)

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Abstract

Purpose - While many benefits are purported by travel app developers, there is scant research on the factors driving behaviour when using travel apps. With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research identifies the factors motivating user attitudes and in-app purchase intentions. The moderating impact of user inertia towards TPB constructs was also explored.
Design/methodology/approach - A total of 500 responses were received via an online-survey fielded from July to October 2021. The data were then analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM).
Findings - The results indicated that attitudes toward travel app shopping were predominantly determined by perceived relative advantages, compatibility, and complexity. While findings also suggested that in-app purchase intentions are positively influenced by attitudes, communicability, and perceived behavioural control, and are moderated by user inertia.
Originality/Value - A holistic framework integrating theoretical foundations from two disciplines (information systems and psychology) was designed to explain factors motivating user intentions to purchase travel products and services from apps. This research found a missing link in previous studies by showing the indirect role of attitudes that bridges the diffusion of innovation (DOI) and theory of planned behaviour (TPB), and the importance of inertia as a key boundary condition.

Item Type:	Article
Uncontrolled Keywords:	travel apps; diffusion of innovation theory; theory of planned behaviour; purchase intentions; tourism; inertia
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	03 May 2024 07:33
URI:	http://gala.gre.ac.uk/id/eprint/46933

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