Morrison, Alastair ORCID: 0000-0002-0754-1083 and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X (2024) City branding and sustainable urban development. In: Maxim, Cristina, Morrison, Alastair ORCID: 0000-0002-0754-1083 , Day, Jonathon and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X , (eds.) Handbook of Sustainable Urban Tourism. Research Handbooks in Tourism series - Geography, Planning and Tourism 2024 . Edward Elgar Publishing Ltd., Cheltenham, UK; and Northampton, Massachusetts USA, pp. 348-364. ISBN 978-1803926735; 978-1803926742 (doi:https://doi.org/10.4337/9781803926742.00035)

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Abstract

City destination branding is "the steps city destination management organisations take to develop and communicate particular identities and personalities for city tourism that are different from those of all competitors” (Morrison and Maxim, 2022, p. 139). What is the relationship between city destination branding and sustainable urban development? In this chapter, the authors argue that it is when particular cities use sustainability or stewardship as part of their expressions of identity and personality. They want visitors and residents to associate them with sustainability. Several examples of countries that feature sustainability in destination branding include New Zealand, Costa Rica, Bhutan, Dominica, and Slovenia. However, more attention should be given to combining sustainability and branding at a city level, particularly in the context of smart cities and smart tourism destinations (Coca-Stefaniak, 2019; Huertas et al., 2021), although many urban areas are heavily engaged with sustainable development. Insch (2011) also noted limited research on green destination marketing and branding, and this chapter addresses these gaps in the literature.

Item Type:	Book Section
Uncontrolled Keywords:	biophilic design; city branding; Green city; Green destination branding; Green meetings; Green spaces; Greenwashing; place branding; social responsibility; stakeholders; sustainable city
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	01 May 2024 12:44
URI:	http://gala.gre.ac.uk/id/eprint/46911

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