Nadine, Leder, Abraham, Maria and Chan, Jin Hooi ORCID: 0000-0002-6275-9763 (2024) The coopetition model in the tourism sector: the proliferation of reusable cup-sharing schemes. In: Chim-Miki, Adriana and Costa, Rui, (eds.) Value proposition to tourism coopetition: cases and tools. Emerald. (In Press)

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Abstract

The Tourism sector has realised an increasing need to transition towards sustainability. As the sector comprises a high number of entrepreneurs and small and medium-sized enterprises, it faces specific limitations, which include, amongst others, knowledge transfer, skills & technology, financial and policy support, customer acceptance, and cultural taboos. To overcome these limitations, the sector thrives on encouraging interaction between ecosystem participants. One of the strategies to encourage interaction between ecosystem participants is the application of coopetition strategies. Coopetition strategies combine the advantages of cooperation and competition to generate value and achieve fruitful collaboration. However, their implementation is still limited. The purpose of this chapter is to examine the potential and practice of coopetition strategies among SMEs in addressing sustainability issues. Therefore, the study explored ten (inter-)national reusable cup-sharing schemes based on their level of applying coopetition. In doing that, the study first compared and contrasted existing reusable cup-sharing schemes based on five criteria. The second step discusses the level of coopetition that each of the ten schemes represents. In doing so, the study develops a conceptual framework for coopetition levels to support organizations in understanding the coopetitive (dis-)advantages of different organizational innovations in such schemes.

Item Type:	Book Section
Uncontrolled Keywords:	single-use plastics; circular economy; organisational innovation; reusable cup schemes; coopetition; Tourism and Hospitality sector
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	15 Apr 2024 09:42
URI:	http://gala.gre.ac.uk/id/eprint/46723

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