Bhati, Abhishek, Kamble, Zilmiyah, Agarwal, Manisha and Mohammadi, Zohre ORCID: 0000-0003-3795-1400 (2022) An investigation into post-Covid 19 travel intention. In: 9th ITSA Biennial Conference 2022: Corporate Entrepreneurship and Global Tourism Strategies after Covid-19, 26th - 29th Jul, 2022, Gran Canaria, Spain.

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Abstract

Tourism industry has been impacted severely by the contagious global pandemic Covid-19 (Coronavirus Disease). Travel patterns were heavily influenced by the media engagement and coverage of the pandemic, which resulted in a growing health-protective behaviour. The assessment of safety and risk, largely weighed down on the travel decisions and perceptions related to destination image. The key focus of this research is to understand the role of mediating factors in altering the relationship between destination image perception and, its influence on travel behaviour, post-Covid19 crisis. While the Protection Motivation Theory model forms the basis of the research, this study further proposes an adapted model that provides new insights on the mediating roles of media engagement in influencing tourist health-protective behaviour and travel intentions post Covid-19 pandemic.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	post-Covid 19 travel intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business
Related URLs:	Publisher
Last Modified:	11 Mar 2024 11:12
URI:	http://gala.gre.ac.uk/id/eprint/46174

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