Haq, Shoaib Ul ORCID: https://orcid.org/0000-0002-8899-290X, Butt, Irfan, Ahmed, Zeeshan and Al-Said, Faris Turki (2020) Scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11 (6). pp. 1201-1224. ISSN 1759-0833 (doi:10.1108/JIMA-03-2016-0018)

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Abstract

Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the consumption patterns of Muslim consumers we need a suitable scale for religiosity. However, the existing scales of religiosity have been developed primarily for Christian/Jewish respondents and cannot provide valid results for Muslim consumers. This study aims to address these challenges by re-conceptualizing the religiosity construct for Muslims and conducting an exploratory study to generate an initial scale.

Item Type:	Article
Uncontrolled Keywords:	Islam; consumer preferences; scale development
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Systems Management & Strategy Faculty of Business > Networks and Urban Systems Centre (NUSC)
Last Modified:	12 Sep 2024 23:54
URI:	http://gala.gre.ac.uk/id/eprint/42725

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