Scale of religiosity for Muslims: an exploratory study
Haq, Shoaib Ul ORCID: 0000-0002-8899-290X , Butt, Irfan, Ahmed, Zeeshan and Al-Said, Faris Turki (2020) Scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11 (6). pp. 1201-1224. ISSN 1759-0833 (doi:https://doi.org/10.1108/JIMA-03-2016-0018)
Full text not available from this repository. (Request a copy)Abstract
Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the consumption patterns of Muslim consumers we need a suitable scale for religiosity. However, the existing scales of religiosity have been developed primarily for Christian/Jewish respondents and cannot provide valid results for Muslim consumers. This study aims to address these challenges by re-conceptualizing the religiosity construct for Muslims and conducting an exploratory study to generate an initial scale.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Islam; consumer preferences; scale development |
Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Systems Management & Strategy Faculty of Business > Networks and Urban Systems Centre (NUSC) |
Last Modified: | 12 Sep 2024 23:54 |
URI: | http://gala.gre.ac.uk/id/eprint/42725 |
Actions (login required)
View Item |