Surovaya, Ekaterina, Prayag, Girish ORCID: https://orcid.org/0000-0001-6243-2747, Yung, Ryan ORCID: https://orcid.org/0000-0003-3755-2557 and Khoo-Lattimore, Catheryn ORCID: https://orcid.org/0000-0003-2858-870X (2020) Telepresent or not? Virtual reality, service perceptions, emotions and post-consumption behaviors. Anatolia: An International Journal of Tourism and Hospitality Research, 31 (4). pp. 620-635. ISSN 1303-2917 (Print), 2156-6909 (Online) (doi:10.1080/13032917.2020.1808431)

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Abstract

The S-O-R framework (Stimulus-Organism-Response) is used to examine the influence of telepresence in virtual reality (VR) on service perceptions, positive emotions and post-consumption behaviors. Potential customers to a heritage bed and breakfast (B&B) hotel in Christchurch, New Zealand, experienced one of the guest rooms in VR. The telepresence dimension of spatial situation had a positive relationship with both service atmospherics and service quality. Positive emotions after the VR experience had a positive effect on overall attitude towards the hotel. Positive surprise had a significant relationship with intention to book the B&B hotel. The telepresence dimension of suspension of disbelief had a negative relationship with positive emotions. Implications for using VR as a marketing tool for B&Bs and hotels are offered.

Item Type:	Article
Uncontrolled Keywords:	virtual reality; telepresence; service atmospherics; positive emotions; post-consumption; behavior
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HF Commerce T Technology > T Technology (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	02 Nov 2023 08:28
URI:	http://gala.gre.ac.uk/id/eprint/41998

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