Ye, Isabella Qing ORCID: https://orcid.org/0000-0002-4835-0881, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2021) Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru. In: CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events, 9th - 12th February 2021, Online.

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Abstract

Interpretation has long been used as an elective educational tool to reveal, inform and inspire the meaning of an attraction. Landscapes also feature in interpretation – signs, talks, displays and multi-media presentations are often used to explain formation of particular structures and to communicate their relevance. To date, a majority of interpretation research has been conducted in Western contexts using Western-based principles established to accommodate visitors’ preferences and motivations. Identifying interpretation requirements of non-Western groups has not been well investigated. This paper explores the interpretive needs of Chinese outbound visitors through their lived encounters with an iconic Australian outback landscape – Uluru/Ayers Rock. Findings reveal that Chinese travellers often employ playful analogies, practice introspections and increasingly desire for scientific knowledge. The chronological timeline also links to Chinese travellers’ historical and cultural identities that could be considered for interpretive program planning.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	interpretation; tourism landscape; Chinese visitors; Uluru-Kata Tjuta National Park
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Organisation Publisher
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/38753

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