Rao, Xiaojuan, Qiu, Hongliang, Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 and Wei, Wei (2022) Linking perceived environmental CSR to residents’ environmental citizenship behavior in rural tourism: the mediating role of resident–environment relationship quality. International Journal of Environmental Research and Public Health, 19 (24):16566. pp. 1-19. ISSN 1661-7827 (Print), 1660-4601 (Online) (doi:10.3390/ijerph192416566)

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Abstract

Residents’ environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR)model, our research examined how perceived environmental CSR (ECSR) contributes to residents’ environmental citizenship behavior, with resident environment relationship quality acting as the organism. Data collected from a Chinese rural destination were analyzed with a structural equation modeling approach. Results indicate that: (1) perceived ECSR directly and positively influences residents’ environmental citizenship behavior; (2) relationship quality variables (i.e., environmental identification and environmental commitment) directly and positively affect residents’ environmental citizenship behavior; (3) environmental identification directly and positively affects environmental commitment; (4) relationship quality variables positively mediate the effect of perceived ECSR on residents’ environmental citizenship behavior. The current research complements existing tourism literature on environmental citizenship behavior with a focus on perceived ECSR and relationship quality from the aspect of residents in rural destinations. The findings also provide some practical implications that potentially facilitate the adoption of environmental citizenship behavior among residents for sustainable destination management.

Item Type:	Article
Additional Information:	This article belongs to the Special Issue Environmental Corporate Social Responsibility and Value Co-creation for Society.
Uncontrolled Keywords:	Stimulus-Organism-Response (SOR) model; environmental corporate social responsibility; environmental citizenship behavior; resident-environment relationship quality; environmental identification; environmental commitment; rural tourism; rural destinations
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre Greenwich Business School > Tourism and Marketing Research Centre (TMRC) Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Last Modified:	02 Dec 2024 16:26
URI:	http://gala.gre.ac.uk/id/eprint/38273

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