Shen, Ye, Kokkranikal, Jithendran ORCID: https://orcid.org/0000-0003-0103-562X, Christensen, Camilla and Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 (2021) Perceived importance of and satisfaction with marina attributes in sailing tourism experiences: a Kano model approach. Journal of Outdoor Recreation and Tourism, 35:100402. p. 1. ISSN 2213-0780 (Print), 2213-0799 (Online) (doi:10.1016/j.jort.2021.100402)

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Abstract

The goal of this research was to analyse the factors that are important to sailing tourists in assuring satisfying marina destination experiences. The analysis applied Kano's model to classify attributes that influence satisfaction with marinas. The research was conducted in Denmark and the United Kingdom (UK), two well-known origins of and destinations for sailing tourists. Of the fourteen attributes, clean marina sanitary facilities, helpful service attitudes of marina employees, water and electrical connections, weather, and clean marina grounds were rated highest in importance for sailing experiences. Access to cultural and entertainment opportunities, and restaurants on marina grounds were rated as unimportant. Using Kano's model, the 14 marina attributes were categorized into must-be, one-dimensional, attractive, and indifferent. This research gives insights into future strategic management decisions for marina destinations.

Item Type:	Article
Uncontrolled Keywords:	tourist satisfaction; tourist experiences; Kano's model; sailing tourism; marinas
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC) Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Related URLs:	Publisher
Last Modified:	02 Dec 2024 16:26
URI:	http://gala.gre.ac.uk/id/eprint/33797

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