Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2019) DO YOU TRUST THEM? Thematic Analysis of UK Energy Brands’ Sustainability Report. In: University of Greenwich 2019 ECR Poster Competition, 27 November 2019, Greenwich, UK. (Unpublished)

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Abstract

Across the globe, consumers are increasingly becoming aware of the environmental damages and degradation harmful effects of their consumptions. Consumers’ awareness of environmental sustainability is also increasing as is evident from their commitment to protecting the environment with events such as the school climate strike and Extinction Rebellion Protests. Customers anticipate that companies will comprehensively create a balance between the current environmental situation and their business interests. Energy is an important issue to be considered in the achievement of sustainable development as it affects all aspects of environmental, social and economic development. Energy is found as the necessary resources for industries and very important for all the consumers in the world however it is found to be generating environmental and social damage. This study evaluates the sustainability initiatives of the biggest energy companies in the United Kingdom to understand how they are positioning their brands in the context of their sustainability initiatives.

Item Type:	Conference or Conference Paper (Poster)
Uncontrolled Keywords:	UK, sustainability, report, energy, thematic analysis
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	06 Dec 2019 15:29
URI:	http://gala.gre.ac.uk/id/eprint/26149

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