Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2018) Marketing Communication Strategies of UK Payday Loans Lenders. In: University of Greenwich 2018 ECR Poster Competition, Medway, Kent, UK.

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PDF (Poster on Payday Loans Advertisement) 22807 MOGAJI_Marketing_Communication_Strategies_2018.pdf - Presentation Download (3MB) | Preview

Abstract

This study empirically establish the advertising strategies of payday loans lenders, through qualitative thematic analysis; gaining insight into payday loan lenders’ advertising strategies on their websites and how they are making their offers appealing and enticing to prospective customers.

Item Type:	Conference or Conference Paper (Poster)
Additional Information:	The poster was awarded the Best Poster from the Faculty of Business during the competition.
Uncontrolled Keywords:	payday loans, advertisement, thematic analysis, websites, UK
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	02 Feb 2019 23:48
URI:	http://gala.gre.ac.uk/id/eprint/22807

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