Adebanjo, D. ORCID: 0000-0003-4845-9411 and Tickle, M. (2012) Development processes in B2B virtual communities. In: Proceedings of the 2012 IEEE International Conference on Management of Innovation & Technology (ICMIT). IEEE, Singapore, pp. 365-369. ISBN 978-1-4673-0110-7 (doi:https://doi.org/10.1109/ICMIT.2012.6225833)

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Abstract

This paper compares the development processes of four business-to-business (B2B) virtual communities (VCs). This research suggests that a standard methodology for developing VCs does not yet exist and that in order to successfully develop and deploy B2B VCs a meticulous development framework based on academic research is required. The research also indicates that the main challenge in developing a successful B2B VC involves developing a culture of member engagement and involvement.

Item Type:	Conference Proceedings
Title of Proceedings:	Proceedings of the 2012 IEEE International Conference on Management of Innovation & Technology (ICMIT)
Additional Information:	ICMIT Conference, Singapore, 11-13 June 2012.
Uncontrolled Keywords:	Technology, business networks, B2B
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Systems Management & Strategy Faculty of Business > Networks and Urban Systems Centre (NUSC) > Supply Chain Management Research Group
Last Modified:	02 Dec 2016 13:11
URI:	http://gala.gre.ac.uk/id/eprint/15929

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