Wilson, Jonathan (Bilal) A.J. (2014) The quest for transformational leadership and brand singularity. The Marketeers. pp. 82-85.

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Abstract

Whether that transformational leader is a person, brand, organization, or nation – I argue that the same blueprint applies to all. A further challenge occurs when trying to
widen the net in order to galvanize several streams of leadership and innovation to achieve collective singularity. This article contains some of my musings.

In everyday conversations, the terms Manager and Leader seem to be used interchangeably. Also, over the past thirty years or so the term Transformational has crept into our vocabulary as a concept, which is moving thinking away from economic transactions – towards collaborative and emotional transactions that bring change. A challenge occurs when attempting to galvanize several streams of leadership and innovation, whilst looking to achieve compelling brand singularity across all functions.

Item Type:	Article
Uncontrolled Keywords:	transformational leadership, management, brand architecture
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Author
Last Modified:	14 Oct 2016 09:45
URI:	http://gala.gre.ac.uk/id/eprint/11254

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