Tallontire, Anne, Rentsendorj, Erdenechimeg and Blowfield, Mick (2001) Ethical consumers and ethical trade: a review of current literature (NRI Policy Series 12). [Working Paper]

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Abstract

This publication reviews the large number of consumer surveys of ethical consumerism, and describes the different types of ethical consumer, their motivation and concerns, their willingness to pay an ethical premium, and the ways they learn about ethical products. It shows how different survey methodologies affect what we know and do not know about ethical consumerism, and highlights how methodological shortcomings are starting to be addressed.The publication reveals that ethical consumerism is a complex phenomenon, something that those calling for greater consumer awareness of ethical issues need to understand when promoting different forms of ethical trade. The fair-trade and organic movements have been at the forefront of understanding this phenomenon, and their experiences offer lessons for the commercial mainstream, particularly the importance of information and awareness as a prerequisite for action. These lessons are also crucial for international development agencies that need to understand the operation of Northern markets if their investment in ethical approaches to trade in developing countries is to pay dividends.

Item Type:	Working Paper
Additional Information:	[1] ISBN: 0-85954-527-X
Uncontrolled Keywords:	ethical consumerism, ethical trade, literature review, fair-trade, organic produce, consumer survey, survey methodology
Subjects:	S Agriculture > S Agriculture (General)
Faculty / School / Research Centre / Research Group:	Faculty of Engineering & Science > Natural Resources Institute Faculty of Engineering & Science > Natural Resources Institute > Food & Markets Department Faculty of Engineering & Science
Related URLs:	Organisation
Last Modified:	19 Nov 2019 10:33
URI:	http://gala.gre.ac.uk/id/eprint/11125

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