Skip navigation

Sighting the crescent of "brand Islam" and halal – a cultural imperative

Sighting the crescent of "brand Islam" and halal – a cultural imperative

Wilson, Jonathan A.J. (2013) Sighting the crescent of "brand Islam" and halal – a cultural imperative. In: 1st Global Business Discourse 2013 (GBD), 3 April 2013, Kuala Lumpur, Malaysia. (Unpublished)

Full text not available from this repository.
Item Type: Conference or Conference Paper (Keynote)
Additional Information: [1] The conference featured two programs entitled the first International Conference On Customer Service System And Management 2013 (ICCSSM2013) and the 2nd International Islamic Business Conference (IIBSC).
Uncontrolled Keywords: leadership, management, branding, Islam, halal, nation branding, culture, culture theory, Islamic ethics, Muslim ethics, Muslim consumer behaviour
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:24
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/9834

Actions (login required)

View Item View Item