The culture of cultured branding: bringing Aristotelian thought into branding
Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.Full text not available from this repository.
|Additional Information:|| Branding is an online magazine.|
|Uncontrolled Keywords:||brand management, brand culture, culture, Aristotle|
|Subjects:||H Social Sciences > HF Commerce|
|Faculty / Department / Research Groups:||Faculty of Business > Department of Marketing, Events & Tourism|
|Last Modified:||14 Oct 2016 09:23|
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