The culture of cultured branding: bringing Aristotelian thought into branding
Tools
Tools
Tools
Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Additional Information: | [1] Branding is an online magazine. |
| Uncontrolled Keywords: | brand management, brand culture, culture, Aristotle |
| Subjects: | H Social Sciences > HF Commerce |
| School / Department / Research Groups: | School of Business School of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 29 Oct 2012 12:48 |
| URI: | http://gala.gre.ac.uk/id/eprint/9216 |
Actions (login required)
| View Item |