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The culture of cultured branding: bringing Aristotelian thought into branding

The culture of cultured branding: bringing Aristotelian thought into branding

Wilson, Jonathan (2012) The culture of cultured branding: bringing Aristotelian thought into branding. Branding Magazine (001). pp. 31-38.

Full text not available from this repository.
Item Type: Article
Additional Information: [1] Branding is an online magazine.
Uncontrolled Keywords: brand management, brand culture, culture, Aristotle
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:23
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/9216

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