Brands, culture and Islam
Wilson, Jon (2012) Brands, culture and Islam. In: Islamic Business Symposium 2012, 12-13 Sep 2012, Monash University Sunway campus, Malaysia. (Unpublished)Full text not available from this repository.
Much has been written about the ‘Holy Grail’ of branding and the iconic status of brands in the modern world. Within the language used lies the allusion that powerful brands are western-centric and marbled with Christian symbolism and underpinnings. More recently, terms like ‘Avatars’ open up thinking towards other religious belief systems and eastern perspectives. However, a key question remains as to whether these concepts can be applied to, or embrace the rise of Islamic marketing and Muslim consumer behaviour. The speaker will explore these areas: drawing from his recent research and presenting case examples, whilst sharing philosophical ideas – of relevance to academics, students and practitioners.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:|| This paper was originally entitled by the researcher as: Islamic branding and the Muslim consumer experience.  This paper was presented at the Islamic Business Symposium held at Monash University Sunway campus, Malaysia from 12-13 September 2012.|
|Uncontrolled Keywords:||Islamic marketing, Islamic branding, Muslim consumer behaviour, Malaysian markets, Islamic studies curriculum design, marketing research|
|Subjects:||H Social Sciences > HF Commerce|
|School / Department / Research Groups:||School of Business|
School of Business > Department of Marketing, Events & Tourism
|Last Modified:||29 Oct 2012 14:44|
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