Transformational leadership, corporate communications and global brands
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Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | [1] Paper was given at the Baku PR Experience held on 17th October at the Hilton Hotel, Baku, Azerbaijan. |
| Uncontrolled Keywords: | public relations, global branding, nation branding, cross-cultural leadership |
| Subjects: | H Social Sciences > HF Commerce |
| School / Department / Research Groups: | School of Business School of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 29 Oct 2012 14:46 |
| URI: | http://gala.gre.ac.uk/id/eprint/9199 |
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