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Transformational leadership, corporate communications and global brands

Transformational leadership, corporate communications and global brands

Wilson, Jonathan (2012) Transformational leadership, corporate communications and global brands. In: Baku PR Experience, 17 Oct 2012, HIlton Hotel, Baku, Azerbaijan. (Unpublished)

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Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] Paper was given at the Baku PR Experience held on 17th October at the Hilton Hotel, Baku, Azerbaijan.
Uncontrolled Keywords: public relations, global branding, nation branding, cross-cultural leadership
Subjects: H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:22
URI: http://gala.gre.ac.uk/id/eprint/9199

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