Skip navigation

Global brands and the globally branded: a new wave of hip hop grunge culture

Global brands and the globally branded: a new wave of hip hop grunge culture

Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.

Full text not available from this repository.

Abstract

The exciting new wave of Global brand culture and consumerism embodies the modern-day phenomenon of collective individualism and hybrid personalities – which connects people across nationalities and ethnicities using the language of brands. This article highlights some of the key trends and offers further insight, from a branding and anthropological perspective.

Brands and national identity are on the tip of everyone’s tongues. They are language shapers and meaning creators. But with the rise of global brands, are we all starting to think, feel, speak and behave in the same way?

Item Type: Article
Uncontrolled Keywords: branding, youth culture, globalisation, social media, global brand consumption
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:22
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/8846

Actions (login required)

View Item View Item