Global brands and the globally branded: a new wave of hip hop grunge culture
Wilson, Jonathan A.J. (2012) Global brands and the globally branded: a new wave of hip hop grunge culture. Branding Magazine.Full text not available from this repository.
The exciting new wave of Global brand culture and consumerism embodies the modern-day phenomenon of collective individualism and hybrid personalities – which connects people across nationalities and ethnicities using the language of brands. This article highlights some of the key trends and offers further insight, from a branding and anthropological perspective.
Brands and national identity are on the tip of everyone’s tongues. They are language shapers and meaning creators. But with the rise of global brands, are we all starting to think, feel, speak and behave in the same way?
|Uncontrolled Keywords:||branding, youth culture, globalisation, social media, global brand consumption|
|Subjects:||H Social Sciences > HF Commerce|
|Faculty / Department / Research Groups:||Faculty of Business > Department of Marketing, Events & Tourism|
|Last Modified:||14 Oct 2016 09:22|
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