"Killing time," or Mrs Braby’s peppermints: The double economy of the Family Herald and the Family Herald Supplements
King, Andrew (2010) "Killing time," or Mrs Braby’s peppermints: The double economy of the Family Herald and the Family Herald Supplements. Victorian Periodicals Review, 43 (2). pp. 149-173. ISSN 0709-4698 (Print), 1712-526X (Online) (doi:10.1353/vpr.0.0118)Full text not available from this repository.
The article is a case study centring on the mass-market fiction weekly the Family Herald and its Supplements. It argues that affect and its possibilities for political and economic critique are often ignored as "supplements" in the study of periodicals. After a methodological introduction, the piece suggests that the Family Herald Supplement may have resulted from the intervention of an advertising agent keen to address new markets. Counter to this capitalist vision, the piece then explores the only sustained discussion of the periodical's use by readers. It circulates there in a feminine gift economy as a resource of hope.
|Additional Information:|| Published in Victorian Periodicals Review, Volume 43, Number 2, Summer 2010.|
|Uncontrolled Keywords:||Family Herald, Victorian, popular culture, gender, reading, advertising, supplement, periodical, colonial, Australian, London, Larkrise|
|Subjects:||P Language and Literature > PR English literature|
|School / Department / Research Groups:||School of Humanities & Social Sciences|
|Last Modified:||18 Dec 2013 15:39|
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