Using a discrete choice experiment to elicit the demand for a nutritious food: Willingness-to-pay for orange maize in rural Zambia
Meenakshi, J.V., Banerji, A., Manyong, Victor, Tomlins, Keith, Mittala, Nitya and Hamukwala, Priscilla (2012) Using a discrete choice experiment to elicit the demand for a nutritious food: Willingness-to-pay for orange maize in rural Zambia. Journal of Health Economics, 31 (1). pp. 62-71. ISSN 0167-6296 (doi:10.1016/j.jhealeco.2012.01.002)Full text not available from this repository.
Using a discrete choice experiment, this paper estimates the willingness to pay for biofortified orange maize in rural Zambia. The study design has five treatment arms, which enable an analysis of the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on willingness to pay, and to account for possible novelty effects in the magnitude of premiums or discounts. The estimation strategy also takes into account lexicographic preferences of a subset of our respondents. The results suggest that (a) orange maize is not confused with yellow maize, and has the potential to compete with white maize in the absence of a nutrition campaign, (b) there is a premium for orange maize with nutrition information, and (c) different modes of nutritional message dissemination have the same impact on consumer acceptance.
|Additional Information:|| First available online: 14 January 2012.  Published in print: January 2012.  Published as: Journal of Health Economics, (2012), Vol. 31, (1), pp. 62–71.|
|Uncontrolled Keywords:||discrete choice experiments, vitamin A deficiency, biofortification|
|Subjects:||S Agriculture > S Agriculture (General)|
S Agriculture > SB Plant culture
|School / Department / Research Groups:||Natural Resources Institute|
Natural Resources Institute > Food & Markets
|Last Modified:||02 Jul 2013 15:55|
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