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Manufacturing strategies for time based competitive advantages

Manufacturing strategies for time based competitive advantages

Lin, Yong, Ma, Shihua and Zhou, Li (2012) Manufacturing strategies for time based competitive advantages. Industrial Management & Data Systems, 112 (5). pp. 729-747. ISSN 0263-5577 (doi:10.1108/02635571211232299)

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Abstract

Purpose – The main purpose of this paper is to investigate the current manufacturing strategies and practices of bus manufacturers in China, and to propose a framework of manufacturing strategies for time-based competitive advantages.
Design/methodology/approach – The conceptual research framework is devised from a review of the literature, and case studies are used to investigate the manufacturing strategies and practices in place in the case companies. Data is collected through semi-structured interviews and secondary documentation.
Findings – The results show that, with over-capacity in the Chinese bus manufacturing industry, success is no longer determined by high productivity or low price; a quick response to the customers' tailored demands is essential in a climate of fierce competition. The suggested best practices for time-based competitive advantages comprise building technical centers and post-doctoral research stations, applying modularity logic, adopting RFID (Radio Frequency Identification), and optimizing processes by, for example, involving customers and integrating inbound and outbound logistics.
Research limitations/implications – The research results are limited within the context of the bus manufacturing industry in China.
Practical implications – The research results help both the practitioners and the researchers gain a better understanding of the practices of Chinese bus manufacturers from the perspective of time-based competitive advantage. The proposed strategies and best practices have the potential to improve the manufacturing performance of this type of manufacturer.
Originality/value – This paper shows the big picture of manufacturing strategy and practice of bus manufacturers in the Chinese automobile industry. Furthermore it presents a manufacturing strategy framework with best practice guidance to gain a time-based competitive advantage.

Item Type: Article
Uncontrolled Keywords: manufacturing strategy, competitive capability, time-based competition, mass customization, China
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / Department / Research Group: Faculty of Business > Department of Systems Management & Strategy
Faculty of Business > Supply Chain Management Research Group
Related URLs:
Last Modified: 26 Oct 2016 14:54
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/7286

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