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Carrotwork and other work: the creative industries and the culture of free labour

Carrotwork and other work: the creative industries and the culture of free labour

Sigthorsson, Gauti (2011) Carrotwork and other work: the creative industries and the culture of free labour. In: Moral Economies of Creative Labour, 7-8 Jul 2011, University of Leeds, Leeds, UK. (Unpublished)

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Abstract

At student demonstrations in the UK this winter you might have seen a group of young people carrying a large papier-mâchée carrot, symbolizing their refusal to work merely for a chance at a glamorous, exciting job sometime later. They are the Carrotworker's Collective, and their anger seems eminently reasonable when young hopefuls struggle to be able to work as interns in advertising, media production, the arts or any other attractive industry. Nevertheless, their critique of the culture of free labour and "wage reversal" (or paying to get in) only targets the first of a series of career hurdles that face entrants into the creative and media industries. Using recent Skillset census data, I look at how the Carrotworkers' critique of the barriers to entry can be extended to the longer-term career hurdles that media workers face, raising questions of sustainability, gender equality and social mobility in the creative industries.

Item Type: Conference or Conference Paper (Paper)
Additional Information: [1] This item was presented at the Moral Economies of Creative Labour Conference at the University of Leeds between 7th and 8th July 2011. The author's presentation was located in Panel 15, Room G.12 - Theme: Immaterial & Emotional Labour between 14:45 and 16:00.
Uncontrolled Keywords: media, work, creative industries, skillset, labour
Pre-2014 Departments: School of Humanities & Social Sciences
Related URLs:
Last Modified: 14 Oct 2016 09:17
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/6735

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