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Exploring the corporate social responsibility agenda of British credit unions: a case study approach

Exploring the corporate social responsibility agenda of British credit unions: a case study approach

Decker, Olufemi Sallyanne (2010) Exploring the corporate social responsibility agenda of British credit unions: a case study approach. International Journal of Banking, Accounting and Finance, 2 (3). pp. 275-294. ISSN 1755-3830 (Print), 1755-3849 (Online) (doi:10.1504/IJBAAF.2010.033501)

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Abstract

Little is known about credit unions’ engagement with corporate social responsibility (CSR), even though they collectively have significant impacts on society in developed as well as developing countries through
widening access to financial services. By means of case studies, this paper seeks to explore the approach that exemplar British credit unions adopt to engage with their social and ethical responsibilities. We find that understanding of CSR is linked to cooperative principles, mainly external and community oriented and disconnected from CSR as a source of competitive advantage. The
initiatives and practices that are seen to constitute CSR focus mainly on financial exclusion, rely significantly on a mixture of dependent and cooperative mechanisms and are executed through a network of links and partnerships. A strategic engagement with CSR that is value centric, integrated into strategy through principles and commitments and visible would provide sustainable benefits for credit unions and their multiple stakeholders.

Item Type: Article
Additional Information: [1] First online 4th June 2010
Uncontrolled Keywords: corporate social responsibility, strategic CSR, financial services, credit unions, cooperatives, value creation, UK, United Kingdom, financial exclusion
Subjects: H Social Sciences > HD Industries. Land use. Labor
Faculty / Department / Research Group: Faculty of Business > Department of Accounting & Finance
Faculty of Business
Related URLs:
Last Modified: 14 Oct 2016 09:14
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/5591

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