Book Review: Domestic Tourism in Asia: Diversity and Divergence

Kokkranikal, Jithendran (2010) Book Review: Domestic Tourism in Asia: Diversity and Divergence. Journal of Vacation Marketing, 16 (2). pp. 163-164. ISSN 1356-7667 (print), 1479-1870 (electronic)

Abstract

Domestic tourism is relatively unresearched and much less is written about it than international tourism, which has always received disproportionate attention in tourism development discourse (Telfer and Sharpley, 2008). Given the
fact that domestic tourists constitute a major proportion of global tourism, this is a significant gap in tourism literature. Due to the pre-occupation with earning foreign exchange, developing countries have been reluctant to consider domestic tourism significant enough to focus their tourism development efforts. However, evidence from many countries indicate that this is a sector that contributes as much, if not more, benefit to the national economy as international tourism (Ghimire, 2001). In the well known traditions of Fordism, the best place to look for a mass
market is at home. With the predilection of tourism scholars to focus on international tourism, Domestic Tourism in Asia represents a welcome departure from this and a much needed discussion on a very important theme and region in global tourism. The editor has brought together an
excellent group of researchers from Asia and elsewhere, and the range of country contexts in the book make it a useful contribution to the literature on domestic tourism in the region.

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