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An insight into Islamic and Halal Branding

An insight into Islamic and Halal Branding

Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)

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Abstract

The keynote introduced the concepts of Islamic Marketing and Islamic Branding, to a non-Muslim audience of practitioners and academics. Following this patterns of Muslim Consumer Behaviour were examined and discussed in a panel session.

Item Type: Conference or Conference Paper (Keynote)
Additional Information: [1] This paper was presented at the Global Brand Forum 2010 held at the Cass Business School, London, UK, on 7 September 2010.
Uncontrolled Keywords: branding, Muslim consumer behaviour, Islam, Islamic branding, Halal marketing
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:12
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/4645

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