An insight into Islamic and Halal Branding
Wilson, Jonathan A.J. (2010) An insight into Islamic and Halal Branding. In: Global Brand Forum 2010, 7th September 2010, Cass Business School, London, UK. (Unpublished)Full text not available from this repository.
The keynote introduced the concepts of Islamic Marketing and Islamic Branding, to a non-Muslim audience of practitioners and academics. Following this patterns of Muslim Consumer Behaviour were examined and discussed in a panel session.
|Item Type:||Conference or Workshop Item (Keynote)|
|Additional Information:|| This paper was presented at the Global Brand Forum 2010 held at the Cass Business School, London, UK, on 7 September 2010.|
|Uncontrolled Keywords:||branding, Muslim consumer behaviour, Islam, Islamic branding, Halal marketing|
|Subjects:||B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc|
H Social Sciences > HF Commerce
|School / Department / Research Groups:||School of Business|
School of Business > Department of Marketing, Events & Tourism
|Last Modified:||01 Nov 2012 12:12|
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