Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace
Tools
Tools
Tools
Wilson, Jon (2008) Neo-Luddism risks stifling broadcast advertising: why product placement is gaining pace. In: The Future of Broadcast Advertising, 18 Jun 2008, Westminster, London, UK.
![[img]](http://gala.gre.ac.uk/style/images/fileicons/application_pdf.png) | PDF - Accepted Version Restricted to Repository staff only Download (63kB) |
Abstract
This comment piece looks at the policy issues that emerged in the implentation of the Audio Visual Media Services Directive, Ofcom's findings from its consultation on the rules on the amount and distribution of advertising, and the impact of liberalised rules of product placement.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | [1] This Comment paper was presented at the Westminster Forum Projects, Westminster Media Forum, "The Future of Broadcast Advertising", held on 18th June 2008. |
| Uncontrolled Keywords: | broadcast regulations, product placement, marketing communications |
| Subjects: | H Social Sciences > HF Commerce |
| School / Department / Research Groups: | School of Business School of Business > Department of Marketing, Events & Tourism |
| Related URLs: | |
| Last Modified: | 02 Nov 2012 14:17 |
| URI: | http://gala.gre.ac.uk/id/eprint/4638 |
Actions (login required)
| View Item |