A memetic framework for conceptualising and evaluating the 2012 Cultural Olympiad of the 2012 Olympic and Paralympic Games

Kennell, James and MacLeod, Nikki (2008) A memetic framework for conceptualising and evaluating the 2012 Cultural Olympiad of the 2012 Olympic and Paralympic Games. In: Mega Events and Urban Tourism. International Tourism Studies Association (ITSA), Beijing, China, pp. 19-31. ISBN 9787503238703

PDF (A memetic framework for understanding and evaluating the Cultural Olympiad of the 2012 Olympic and Paralympic games (Proceedings of the 2nd Annual International Tourism Studies Association Conference, Shanghai, 6-9th November 2008, ITSA)) - Accepted Version Restricted to Repository staff only Download (166kB)

Abstract

This paper proposes the development of a memetic framework for analysing and evaluating the Cultural Olympiad of the 2012 Olympic and Paralympic Games. A review of grey literature has revealed five recurring themes or memes (units of cultural transmission) associated with the Cultural Olympiad and the authors predict that they will be transmitted spatially, through planning and delivery processes and between the formal sectors of the Cultural Olympiad. The paper proposes a methodology which includes a longitudinal study of three UK case studies in the four year run-up to the 2012 Olympics. These case studies (London Borough of Greenwich, Canterbury and Durham) will be the subject of quantitative and qualitative analysis which the authors hope will reveal valuable insights into the frequency, transmission and longevity of the identified memes. The memetic framework proposed may provide future guidance for the planning and evaluation of public projects both within and outside the Olympic realm.

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