Marketing and PR: getting customers and keeping them--without breaking the bank
Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467Full text not available from this repository.
Part of the "Business on a Shoestring" series which aims to help small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. [From publisher's book description]
|Uncontrolled Keywords:||small business, marketing, PR, public relations|
|Subjects:||H Social Sciences > HF Commerce|
|Faculty / Department / Research Groups:||Faculty of Business > Department of Marketing, Events & Tourism|
|Last Modified:||14 Oct 2016 09:09|
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