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Forschung Markenpersönlichkeit: die Markenpersönlichkeit als Steuerungsinstrument des emotionalen Markenmanagements

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Kuenzel, Sven (2006) Forschung Markenpersönlichkeit: die Markenpersönlichkeit als Steuerungsinstrument des emotionalen Markenmanagements. Marketing Journal, 39 (12). pp. 42-44. ISSN 0025-3774

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Item Type: Article
Uncontrolled Keywords: marketing, brand management
Subjects: H Social Sciences > HF Commerce
School / Department / Research Groups: School of Business
School of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 08 Nov 2010 14:09
URI: http://gala.gre.ac.uk/id/eprint/3552

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