Liquid images: viewing the wine label
Finkelstein, Joanne and Quiazon, Regina (2007) Liquid images: viewing the wine label. Journal of Hospitality and Tourism Management, 14 (1). pp. 17-23. ISSN 1447-6770Full text not available from this repository.
What is it that consumers see when they read the wine label? This article begins from the premise that the label does not merely consist of words that describe the contents of the bottle, but also contains clues to complex social, cultural and economic interactions which bestow wine its meaning. Thus, the visual aspects of wine extend far beyond colour, labelling and packaging. Viewing the wine label through the cultural lens suggests that the label has much to offer the hospitality provider in the ways in which the wine's affective qualities are conveyed.
[From the Publisher]
|Uncontrolled Keywords:||wine label, consumer behavior, meaning, affective qualities, sociocultural factors,|
|Subjects:||H Social Sciences > HM Sociology|
|School / Department / Research Groups:||School of Humanities & Social Sciences > Department of Communications & Creative Arts|
School of Humanities & Social Sciences
|Last Modified:||31 Mar 2011 18:20|
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