Project management in marketing
McKee, Frank, Cox, Elwynn, Housden, Matthew and Parkinson, Lynn (2009) Project management in marketing. CIM Coursebook . Butterworth-Heinemann / Routledge, Oxford, UK. ISBN 978-1-85617-715-3 (pbk)Full text not available from this repository.
|Additional Information:||This book is one of Butterworth-Heinemann's CIM Coursebooks (endorsed by the Chartered Institute of Marketing), aimed at students working towards the CIM professional marketing qualifications.|
|Uncontrolled Keywords:||project management, marketing|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Faculty / Department / Research Groups:||Faculty of Business > Department of Marketing, Events & Tourism|
|Last Modified:||14 Oct 2016 09:04|
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