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Social media within business: Furthering the maturity model discussion

Social media within business: Furthering the maturity model discussion

Thompson, Zachary and Booth, Paul (2015) Social media within business: Furthering the maturity model discussion. In: ECSM 2015 Proceedings of the 2nd European Conference on Social Media. Academic Conferences and Publishing International Limited (ACPIL), pp. 445-544. ISBN 978-1910810316 ISSN 2055-7213

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Item Type: Conference Proceedings
Title of Proceedings: ECSM 2015 Proceedings of the 2nd European Conference on Social Media
Additional Information: Conference held at the School of Accounting and Administration at the Polytechnic Institute of Porto, Portugal, 9-10 July 2015.
Uncontrolled Keywords: Social media; Maturity model; Social enterprise; Community; Customer engagement
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 24 Feb 2017 14:56
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/16347

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