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Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life

Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life

Mukesh, Mudra and Goncalves, Dilney (2012) Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research, 40. pp. 741-742.

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Abstract

We demonstrate that people neglect the probability of observing ostentatious information in online social networks, which reduces their satisfaction with life when they have many friends (high probability) but increases satisfaction with life when people have few friends (low probability). This occurs because knowledge of the relationship between number of friends and probability of observing ostentatious posts is not accessible at the time of judging satisfaction with life. We contribute to the social comparison literature by focusing on the representativeness of the information that engenders comparison.

Item Type: Article
Additional Information: Extended abstract
Uncontrolled Keywords: facebook, well being, envy, affect
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/15004

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