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Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week

Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week

Wilson, Jonathan (2016) Marketing modest fashion or fashioning modesty? HijUp Unveiled at London Fashion Week. The Marketeers. pp. 89-91.

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Abstract

The Indonesians came, they saw and we learned more about their spicy blend of fashion and fun, in the streets of London. Here’s a slice of what’s going on in the emerging global Modest Fashion scene.

Item Type: Article
Uncontrolled Keywords: Islamic fashion, Muslim consumers, Fashion design, fashion marketing, Indonesia, Halal, Modest Fashion, London Fashion Week
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 14 Oct 2016 09:37
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/14855

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