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Knowledge sharing: the quest for transformational leadership and brand singularity

Knowledge sharing: the quest for transformational leadership and brand singularity

Wilson, Jonathan A.J. (2014) Knowledge sharing: the quest for transformational leadership and brand singularity. In: INCEIF Presents: Dr Jonathan A.J. Wilson, Business School University of Greenwich (Knowledge Sharing), 9 Apr 2014, INCEIF Campus, Lorong Universiti A, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

In everyday conversations, the terms Manager and Leader seem to be used interchangeably. Also, over the past thirty years or so the term Transformational has crept into our vocabulary as a concept, which is moving thinking away from economic transactions – towards collaborative and emotional transactions that bring change. A challenge occurs when attempting to galvanize several streams of leadership and innovation, whilst looking to achieve compelling brand singularity across all functions. Dr Wilson’s talk shares key findings from his research on the field, with a consideration given to the Muslim context.

Item Type: Conference or Conference Paper (Other)
Uncontrolled Keywords: transformational leadership, branding, management, globalisation, culture, organisational behaviour, football
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 14 Oct 2016 09:27
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11383

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