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Dealing with diversity in business education

Dealing with diversity in business education

Wilson, Jonathan (Bilal) A.J. (2014) Dealing with diversity in business education. The Marketeers. pp. 84-88.

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Abstract

Understanding and addressing diversity is at the heart of every marketing activity – whether that's on a local, international, or global level. As more marketers receive formal training and qualifications, how successful are these providers at providing a platform for nurturing diverse professionals who are competent in the art of implementing diversity concepts? In this article, I will be focussing on national, ethnic, and cultural diversity.

Item Type: Article
Uncontrolled Keywords: diversity, race, ethnicity, culture, religion, multiculturalism, discrimination, business school, professional training, human resource management, education, students
Subjects: H Social Sciences > HF Commerce
Faculty / Department / Research Group: Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:
Last Modified: 20 Oct 2016 07:43
Selected for GREAT 2016: None
Selected for GREAT 2017: None
Selected for GREAT 2018: None
URI: http://gala.gre.ac.uk/id/eprint/11256

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